Name for a catering company
Contest details:
- Contest holder: mvirmond
- Category: Company name
- Total budget: € 210.00
- Start date : 21-09-2012 14:28
- Ending date : 28-09-2012 14:13
- Status : Ended
- Required formats: jpg,psd,
- Relevant files: None
- Available languages:
- Number of designs: 348
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Response rate:
low high
Needs:
Desired brand attributes (obvisouly we don't expect to reflect all of them in the brand name):
- Products: fresh, tasty, high quality, healthy, light, creative, organic, clean/hygienic
- Prices: Very good value/price relationship
- Service: reliable, on time, convenient, on a regular basis
- Other: regional roots (Region is central Switzerland/Zug), but also appealing to non-Swiss people, green (i.e. ecologically responsible), trustworthy
Company description:
We are a new catering company in central Switzerland looking for a great name.
We deliver fresh, high quality lunch options (initially esp. salads, sandwiches, juices, desserts, later potentially other options as well) to office employees. Employees order their food online from us and we deliver on time for lunch.
Target group:
Target customers are generally all office employees in central Switzerland, esp. in mid-sized offices (about 50-500 employees). We are targeting both Swiss people as well as foreigners (who constitute about 1/3 of the workforce here), esp. Germans, Brits, Americans, also French, Italians, Dutch and generally all other nationalities.
We are targeting income levels starting from average income up to very high income levels.
Our target customers are looking for quality options for a quick, tasty, light, healthy lunch.
We are not targeting pure price seekers.
Colors, favourites and other requirements
none - open to all suggestions
Alexandra-Gregor
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Description by designer Alexandra-Gregor:
Out of the box ist gleichzeitig kreativ (Leitsatz für Kreative: man soll, in anderen Worten, mal außerhalb der gewohnten Bahnen denken), je nach Büro (Großraumbüros) gern eine Anlehnung an die Arbeit in (kleinem) Raum, die gern den Wunsch nach Pause weckt und steht ebenso für das gelieferte Essen.
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Description by designer Alexandra-Gregor:
Man könnte dann Slogans variieren wie "Unser Lunch ist nahrhaft und gesund ...und lecker!"
"Unsere Zutaten werden in sauberer Umgebung gezüchtet, sind frei von chemischen Zusätzen ...und lecker!"
Variation: 1, 2, 3 ...und lecker! -
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Description by designer Alexandra-Gregor:
Im Sinne von "Die Batterien wieder aufladen", so dass man wieder fit in den Nachmittag starten kann
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Description by designer Alexandra-Gregor:
In Anlehnung an "Labour Day". Beinhaltet durch die Verbindung zum Labour Day den Arbeits(all)tag und wird direkt mit Geschmack assoziiert.
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Alexandra-Gregor says
Soll den Eindruck erwecken, dass, durch Qualität und Schmackhaftigkeit der Gerichte, die Mittagspause derart genossen wird, dass sie zu einem "Urlaubstag" wird
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Description by designer Alexandra-Gregor:
Der Name: Lunch Break; Als Untertitel bzw. Slogan dann Die Worte in der Klammer.
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Alexandra-Gregor says
Man kennt "Green Solutiona" für Umweltbewusstes. Nun steht "Green" für sich allein auch für Vegetarisches, was ja nicht alleinige Mahlzeitsart Ihrer Firma ist, daher sollte das Wort selbst nicht vorkommen. Food Solutions ist praktisch, steht für Nahrung, die Solution ist eine "Lösung" für pragmatische Büromenschen, die die Mittagspause adäquat in ihren Arbeitstag integrieren wollen und die Kombi "Food Solutions" erinnert dennoch an Green solutions und erweckt daher den Eindruck von Frische und Umweltfreundlichkeit.
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