Name for a catering company

Contest details:

  • Contest holder: mvirmond
  • Category: Company name
  • Total budget: € 210.00
  • Start date : 21-09-2012 14:28
  • Ending date : 28-09-2012 14:13
  • Status : Ended
  • Required formats: jpg,psd,
  • Relevant files: None
  • Available languages:
  • Number of designs: 348
  • Response rate:
    low high

Needs:

Short, easy-to-remember name for a lunch caterer, targeting offices in central Switzerland (details see below).
Desired brand attributes (obvisouly we don't expect to reflect all of them in the brand name):
- Products: fresh, tasty, high quality, healthy, light, creative, organic, clean/hygienic
- Prices: Very good value/price relationship
- Service: reliable, on time, convenient, on a regular basis
- Other: regional roots (Region is central Switzerland/Zug), but also appealing to non-Swiss people, green (i.e. ecologically responsible), trustworthy

Company description:

We are a new catering company in central Switzerland looking for a great name.
We deliver fresh, high quality lunch options (initially esp. salads, sandwiches, juices, desserts, later potentially other options as well) to office employees. Employees order their food online from us and we deliver on time for lunch.

Target group:

Target customers are generally all office employees in central Switzerland, esp. in mid-sized offices (about 50-500 employees). We are targeting both Swiss people as well as foreigners (who constitute about 1/3 of the workforce here), esp. Germans, Brits, Americans, also French, Italians, Dutch and generally all other nationalities.
We are targeting income levels starting from average income up to very high income levels.
Our target customers are looking for quality options for a quick, tasty, light, healthy lunch.
We are not targeting pure price seekers.

Colors, favourites and other requirements

none - open to all suggestions

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