War Child Brand Guard

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Contest details:
Gold

Contest holder: War Child
Category: Illustration, drawing, fashion print
Total budget: € 0.00
Start date : 25-09-2012 14:02
Ending date : 15-10-2012 17:45
Status : Ended
Required formats: jpg,psd,pdf
Relevant files: None
Available languages:
Number of designs: 26
Response rate:

low high

RECEIVE DESIGNS NOW >

Needs:

In 2011, War Child has introduced a new corporate identity. A corporate book is printed and distributed internally. To keep the corporate identity alive and kicking, a fictional character will monitor and safeguard War Child’s new style and tone of voice. This character lives online and instructs, encourages, makes compliments on War Child’s Yammer social network and via email to staff and external writers and designers. Solicited and unsolicited advice, with examples and tips. It is the visualization of the brand personality of War Child: sparkling, personally, can-do, daring, competent and inviting. His name is Brandon.

PLEASE be aware that this contest has no financial award / reward. But its a nice possibility to contribute to the activities of War Child and support them! Your design will be used worldwide by War Child!!

Company description:

War Child is committed to improve the lives of hundreds of thousands of children affected by war. We help them to process their intense experiences, to make contact with other people and to build on their self-confidence.

We ensure that they learn reading, writing, math, or learn a trade. And create a safe environment where they can be a child again and build on a stable and peaceful future. War Child has programmes worldwide, from Colombia to Afghanistan. Not because we enjoy it. But because those children are entitled to.

War Child has a unique low-cost policy. Much overhead, such as ICT, telephones and office furniture is 100% sponsored, as well as War Child’s communication means; campaigns, newsletters, et cetera. The salaries of the management and staff are well below the guidelines of the Association of Fundraising Institutions (VFI). This ensures a maximum of the donated funds goes to the children in the field.

Target group:

- War Child staff in the Netherlands and in 12 project countries
- External writers, editors and designers who have questions about War Child corporate style