Agilists

Agilists is a company that helps software and system design companies implement new ways of organization and ways of working that help them to be more compatitave in the business and increase there ROI. The agile approach is a big break compared to current practices. There is eager to get it implemented but also reluctance to let go of known practices. The outcome of the transisition to agile will be passionate employees and delighted customers. The sub line for 'Agilists' is 'Go forward'. Indicating it's THE way to go if one wants to pick up speed now and in the future on product design and delivery. NOTE: A CHANGE IN THE SUB LINE. THE IDEA IS NOW TO USE THE SUB LINE "Power IT up".

Targeted audience are both business and technically oriented people. Some are already fully warmed up for the concept and others need some persuading.

So the logo must challenge the audience to change, give a comfortable feeling that change isn't scary, give an outlook for better ROI. It must also show the audience that this is the next natural step. Target companies are looking for better ways, may be struggling with keeping employees.