Design a logo for a unique nature park in Chilean Patagonia. The name is Parque Futangue

Contest details:

Contest holder: matiasrt
Category: Logo design
Total budget: € 600.00
Start date : 11-06-2013 23:11
Ending date : 10-07-2013 22:55
Status : Ended
Required formats: jpg,ai,pdf
Relevant files: None
Available languages:
Number of designs: 259
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Needs:

The park covers an area of more than 34.000 acres, characterized by an impressive diversity of landscapes. The melting of glaciers thousands of years ago and continuous volcanic eruptions have carved this land´s wild geography, including the vast native forest, steep mountain ranges, lakes , lagoons, turquoise rivers, waterfalls, spectacular hot springs and geysers. The ancient forest is home to a rich biodiversity of flora and fauna, many of which are endemic species from Chile.

16 years ago, we started developing an amazing trail network on this land once impenetrable. Today, more than 70 miles of high standard trails provide the visitor with access to breathtaking views of the Patagonian Andes and a variety of natural attractions you could only see in a place that has remained untouched.

Our approach to tourism development is one that rigorously cares environmental protection, supports the local community and creates a profitable sustainable business, offering good jobs, better quality of life and a world-class experience for visitors.

We conceive the park as an exploration playground where the possible activities are countless: hiking, fly fishing, rock climbing, kayaking, biking, horse riding, bird watching, snowshoeing, bathing in natural hot springs and soaking up the local culture are some of them.

Futangue Park presents a unique opportunity, a place with its own identity where natural phenomenons develop and extend in all sectors of the park. The extension and diversity of ecosystems invites visitors to explore, walk and contemplate moving scenery.

We need a logo that contains the name “Parque Futangue” and an image, shape, figure or symbol that represents the park. Parque is the Spanish translation for park and Futangue means great valley, written in the native language of the Huilliches, millenary people from southern Chile.

The typography and the logo should reflect a sense of exploration, purity, adventure and movement; it should make future tourists want to discover this place; it must be attractive as the park itself; it has to communicate the values of nature and balance of a place where time fades away while you are out there exploring, taking pictures, learning or just enjoying life.

We would like to use the logo for all our communications (website, press notes, leaflets, merchandising, etc.)

Good luck!

Company description:

This is a rainforest conservancy project that plans to become a sustainable touristic destination for nature lovers and adventurers from all over the world.

Target group:

Tourists who like authentic outdoor experiences and are willing to pay more for a comfortable and safe service.

People who love nature and value being in pristine places, away from the crowds.

Colors, favourites and other requirements

moutonnoir

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1. matiasrt says :
  perfect
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1. matiasrt says :
  ok , but i told you to put the cardinal points (N,S,E,O) (just the letters) , not the lines. The frogs in the bottom are too close from the figure, separate them a little. Take care that it looks like a perfect circle around the figure , that means equal distance from the elements to the figure. Use smaller frogs , same size of the cardinal points
2. matiasrt says :
  sorry with the O, i mean the W
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1. matiasrt says :
  well done !! , Let me think about same minor adjustments it may need, but i like this one.
2. moutonnoir says
  Oki, no worries for small adjustments, I'm open to any request!
3. matiasrt says :
  The 3 triangles in the head, give them the same color of the background.
  
  Take out the 4 figures with the arms up and the wind rose, but leave the cardinal points in the middle between the frog on each side. The result should be a circle (with frogs and cardinal points)around the pillan, without the rest of the lines. I would put the north in the top (centralized) and the south in the bottom.
  
  If there is anything not clear, ask me before doing it.
4. matiasrt says :
  in other words the frogs should be in the location of northeast, northwest, southeast, southwest
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1. moutonnoir says
  I change the colors and the work of typo Futangue
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1. matiasrt says :
  Ok cool , that´s the idea, now it´s just a matter of colors for the letters, or maybe a different wind rose. Let me think about it, and then tell you what I want
2. moutonnoir says
  Ok, I waiting.
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1. moutonnoir says
  wind rose of Mapuche.
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1. matiasrt says :
  ok this one , but maybe the wind rose look better behind the frog .Typography and size of the frog it´s ok
2. matiasrt says :
  with behind , I mean like in the back of the head , so you could only see a part of it
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1. moutonnoir says
  After what you've told me, I looked at the frog darwin.
  I imagine it as if each row and each form was a corner of Valley to explore a river running through a vast territory to explore some peaks or mountains and hills, like the frog and the shapes and lines in our inviting the exploration even neutral territory.
  
  Ps: Sorry for my bad english
2. matiasrt says :
  Don`t worry my english is not perfect either. The typography is mych better. I think the frog is too big
3. matiasrt says :
  not mych , much
4. matiasrt says :
  I also sent you the picture of another kind of frog,the tree frog, you choose
5. moutonnoir says
  Oki;thx.
6. matiasrt says :
  it woul be interesting to transform the frog into a wind rose.
7. moutonnoir says
  I work just above
8. moutonnoir says
  In one or two hours you will see the result
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1. matiasrt says :
  this logo doesn´t tells me anything, you are trying to draw what you could see park, I want you to draw what you could feel. What if you focus on the experience of exploration and adventure with the elements of old times ( the compass rose, the figure of the conqueror, old maps of Patagonia, the southern cross represented in the centaur constellation as the guide to head south, an explorer using the sextant, the astrolabe, the old ships, The native god called "Pillan", the amphibians as the natural treasure of the park ( darwin frog or tree frog) with a tatoo of the "pillan" in the back, representing the ancestors of the people that live there, etc. Use one or more of these elements to create a conceptual story. Do some research on google. If you want you can give your mail and I can send you some images representing these elements.
2. moutonnoir says
  Okay!Thx!
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Design a logo for a unique nature park in Chilean Patagonia. The name is Parque Futangue

Contest details:

Needs:

Company description:

Target group:

Colors, favourites and other requirements

moutonnoir

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