Logo design for design hotels group
Contest details:
Bronze
- Contest holder: Michael Struck
- Category: Logo design
- Total budget: € 199.00
- Start date : 08-02-2013 17:47
- Ending date : 15-02-2013 17:27
- Status : Ended
- Required formats: jpg,ai,pdf
- Relevant files: None
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Available languages:
- Number of designs: 116
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Response rate:
low high
Needs:
Brand name: Ruby
Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious
Company description:
Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.
Target group:
Positioning: All that you care for, in style. Nothing else. Finally.
Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.
Colors, favourites and other requirements
- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)
Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.
vivid visuals
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vivid visuals says
Hallo.
Ich würde mich sehr über Ihr Feedback freuen.
Sofern Sie noch Änderungswünsche nach Ablauf der Wettbewerbszeit haben werde ich diese natürlich mit berücksichtigen.
Viele Grüße
vivid visuals -
This contest is finished. Its not possible to reply anymore.
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