Logo design for design hotels group

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Contest details:
Bronze

Contest holder: Michael Struck
Category: Logo design
Total budget: € 199.00
Start date : 08-02-2013 17:47
Ending date : 15-02-2013 17:27
Status : Ended
Required formats: jpg,ai,pdf
Relevant files: None
Available languages:
Number of designs: 116
Response rate:

low high

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Needs:

Brand name: Ruby

Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious

Company description:

Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.

Target group:

Positioning: All that you care for, in style. Nothing else. Finally.

Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.

Colors, favourites and other requirements

- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)

Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.