A logo & corporate identity for an innovative dental webshop

koudwater

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  1. autoklaven-shop says :

     Thank you! As a last request, we would like to see what the logo looks like with another color letters: #08a9e1 (a slightly darker blue). Could you post that so we could see how that looks?

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  1. Description by designer koudwater:

     And here with the slightly darker blue.
     
     Stefan

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  1. Description by designer koudwater:

     And a little more concrete one here.

  2. autoklaven-shop says :

     Very awesome! Could you change the logo to have the following names:
     autoclaaf shop
     autoklav shop

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  1. Description by designer koudwater:

     Changed the lines with the waved forms now, now I see what you meant ;)
     
     Stefan

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  1. Description by designer koudwater:

     With small adjustments.

  2. autoklaven-shop says :

     Thank you for your clearly improving input! We like the minimalism, font, color and focus. The only thing is, we are afraid our clients will not recognize the three lines for 'sterilizable'. Could you make that more concrete?
     
     The logo for 'sterilizable' is the middle one in this image (the three wavy lines):
     
     http://www.wh.com/mam/images/whcom/global/dental-newsroom/reports-and-studies/restoration-prosthetics/thermodesinfizierbar-icon.jpg
     
     Can you do something with that? :)

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  1. Description by designer koudwater:

     Hi,
     
     I have dealt with your feedback.
     
     As you can see the focus is now more on 'autoklaven'. I also made it more transparant and flexible; you can see the three lines in it in too different ways (talking about details; you can also see the 's', 'u' and 'n' - in an abstract - way in the logo).
     
     Finally, its even more minimalistic; which makes it more powerful.
     
     Stefan

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  1. autoklaven-shop says :

     Thank you for your redesign! We like the minimalism, yet we feel that it is not expressive enough. For more flexibility, you are allowed to remove the .de and the - in the middle, we decided that the logo could be autoklaven shop / autoclaven shop. At the moment the focus seems on the 'shop', could you put the focus on the autoklaven, and not use a capital A? Can you do something with this feedback? :)

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  1. autoklaven-shop says :

     Dear koudwater, thank you for your input!
     
     (this feedback is for both your designs, even though we like this one better)
     We like that the logo is horizontally oriented and that it feels lightweight. The colors are also fresh and what we expected. Yet it still feels slightly old-fashioned; maybe it could be more minimalistic? Also, we don't get the symbol on the left: do you think you could use something more concrete/symbolic (such as the three lines that symbolize that product can be sterilized)? We really like how you made the logo flexible to use with different domains!
     
     Can you do something with this feedback? :)

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