Lettering/logo and menu template for restaurant

Contest details:

Contest holder: mvirmond
Category: Logo & stationery
Total budget: € 400.00
Start date : 07-07-2013 11:38
Ending date : 31-07-2013 11:34
Status : Ended
Required formats: jpg,ai,
Relevant files: None
Available languages:
Number of designs: 83
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Needs:

We are opening two restaurants in Zurich. Both will be named "Virmond.". One will be a wine restaurant and wine shop and will carry the subtitle "The Tasting Room". The other will be designed like a living or communal room and will offer quick, value-priced yet high quality food (such as a good hearty stew for lunch). This second room will be named "The Living Room".

What we need is a graphic design of the names ("Virmond.", "The Tasting Room", "The Living Room"). This can be just the words themselves nicely designed or it can be supplemented with a logo. Furthermore, we are looking for a menu template (just one page), illustrating font types, placement of logo etc., so that it all looks nice and appealing.

Company description:

Our two guestrooms are right next to each other. Combined, we will offer up to 100 seats.

Out positioning: We are offering high quality food (from fresh ingredients, all home-made, meat from happy animals etc.) at a reasonable price. Our atmosphere is meant to be rather uncomplicated (no tablecloths, somewhat relaxed service), but nevertheless professional. Our wine offering is designed for individualists: We will be selling wine from small, unknown producers who work with a lot of passion to make quality wines.

Target group:

Target customers: Primarily business people. In the immediate vicinity there are large office buildings (insurance and tech companies). In other words our customers will range from "suit and tie" to call center agents. Furthermore, we mean to appeal to people living in the area. That would typically be above median income people, aged 30-50.

Colors, favourites and other requirements

Generally no restrictions.

Lettering/logo will have to be fixed in a particular horizontal area in the shopping window. That means a portrait format would be difficult.

Thoughts on the menu: Front page will feature some 20 dishes, each with a recommended wine. Back page will feature some 20 wines, each with a recommended dish. Menu will be printed on heavy paper - without much further ado.

Marvelis

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1. Description by designer Marvelis:
  I've added the dot in the logo... :)
2. mvirmond says :
  great - I like it a lot!
  could you draft the 1-page menu on that basis?
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1. Description by designer Marvelis:
  Ambiance mock-up of wine glasses on the table
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1. Description by designer Marvelis:
  .
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1. Description by designer Marvelis:
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1. Description by designer Marvelis:
  A sample of the wine list
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1. Description by designer Marvelis:
  Mockup, just to set the mood! :)
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1. Description by designer Marvelis:
  Hi Marius,
  Here you see the concept logo for "Virmond. The Living Room". I've chosen to work with a script font to achieve a home like, warm atmosphere. I've used the dot from The Tasting Room logo to show the connection between the 2 restaurants in a very subtle way. How do you like it?
  
  Regards,
  Liz
2. mvirmond says :
  Hi Liz, thank you for the design. I can see the connection between the two, and I can also see why you changed the font. however, I would really like to see a closer connection between the two.
  It doesn't need be very different. Could be as simple as using a different color. maybe a slightly different logo (since the "living room" is more about eating a soup or having a coffee, not quite so much about wine & dine). Or it could even be the same logo.
  same with the font. I wouldn't go for something completely different. could be the same or something similar.
  
  As a further explanation: I would love to be able to use this both as a joint brand as well as a brand for each room. They are right next to each other, so I would like to make it very visible that they belong together, even if they have a different product offering.
  
  In any case, I can see you have plenty of talent for this - your design look very professional and beautiful.
  
  Kind Regards,
  Marius
3. mvirmond says :
  Hi Liz,
  are you still on to this?
  I still very much like your design for the tasting room - in fact, it continues to be my favorite. But it doesn't quite work for me without the matching design for the living room...
  Kind Regards,
  Marius
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1. Description by designer Marvelis:
  .
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1. Description by designer Marvelis:
  .
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1. Description by designer Marvelis:
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1. Description by designer Marvelis:
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1. Description by designer Marvelis:
  Hi there! With these designs I'd like to compete in the pitch for Virmond! I've created a modern, classy logo of a wine bottle that also represents a fork. Also made a couple of mock-ups to show the ambiance I want to achieve. I really hope you like it and I'm looking forward to your feedback!
  
  Kind regards,
  Lisette
  Marvelis.nl
2. mvirmond says :
  Dear Lisette. I like it a lot!
  Very classy, simple, yet fun.
  
  One small thing: We intend to spell the name "Virmond."
  Almost everyone seems to overlook the "."
  
  I could really see this work for the tasting room.
  What about the living room? Wine is not really a topic there.
  It would need a different design I suppose.
  
  Finally, one thought: We previously designed a logo for a brand called essense. it also had a fork on top, which was slightly "lifting up" one of the letters. Made it kind of fun. see www.essense.ch
  I could imagine this here as well (maybe?!).
  
  Cheers
  Marius
3. Marvelis says
  Gutenabend Marius!
  Thanks so much for your great comment and feedback. I'm going to make an additional logo door the Living Room and will add the "" quotes to both logo's.
  
  I've looked at the Essence logo and I like its playfulness, but I think a sharp logo design suits the restaurants better. A bit more stylish, if you know what I mean.
  
  Greetings from Amsterdam,
  Lisette
  Marvelis.nl
  
  In september I'm going on holiday to Switzerland, how funny! My parents live near Chur and I visit them as much as I can. I love your country!
4. mvirmond says :
  sounds great! looking forward to your proposal.
  
  just so there's no misunderstanding. the spelling is not about ""quotes. It'a about the .
  Virmond.
  not Virmond
  no quotation marks please...
  
  thanks again
  
  the area around chur is a really beautiful place - enjoy!!
5. Marvelis says
  Oh I see... Virmond. Excellent! :)
  I'll go right to work!
6. Marvelis says
  Hi Marius,
  
  I'm still in! I'll be designing a concept for the menu this afternoon and also edit the Living Room logo.
  
  Sunny greetings,
  Lisette
7. Marvelis says
  Last but not least...I'm working on the Living Room logo as we speak. Hang in there! :)
8. mvirmond says :
  ambience pictures look great so far!
9. This contest is finished. Its not possible to reply anymore.

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Lettering/logo and menu template for restaurant

Contest details:

Needs:

Company description:

Target group:

Colors, favourites and other requirements

Marvelis

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