Logo and Design for Catering Company
Contest details:
Gold
- Contest holder: mvirmond
- Category: Logo & stationery
- Total budget: € 449.00
- Start date : 02-10-2012 18:08
- Ending date : 12-10-2012 17:55
- Status : Ended
- Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Relevant files: None
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Available languages:
- Number of designs: 221
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Response rate:
low high
Needs:
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Company description:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
Target group:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Colors, favourites and other requirements
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
JaimeLeVeau
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Description by designer JaimeLeVeau:
No bird, no skull but the good one !!!
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mvirmond says :
from a distance, i thought the logo looked like a paintbrush
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This contest is finished. Its not possible to reply anymore.
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Description by designer JaimeLeVeau:
Skull série...
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mvirmond says :
like i wrote: the skull idea was just an example for good brand recognition. i wouldn't actually go there.
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JaimeLeVeau says
I know that. Just for fun !!!
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This contest is finished. Its not possible to reply anymore.
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Description by designer JaimeLeVeau:
Bird style...
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mvirmond says :
the bottom one is pretty cute. but it feels a bit stuck in the middle: It's not really 100% professional, but more on the cute side. maybe if the whole thing looked a bit more hand drawn (especially the font) it could work better
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mvirmond says :
the top one is quite professional. nice font (although i somehow associate it with a fashion magazine or so) and good colors. but there's something about it I don't quite like. maybe it's the round bird that doesn't really convey lightness for me (despite the thin legs). not sure
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This contest is finished. Its not possible to reply anymore.
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mvirmond says :
too dark - looks more like a coffee brand to me
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This contest is finished. Its not possible to reply anymore.
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mvirmond says :
just not quite our style
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This contest is finished. Its not possible to reply anymore.
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