Logo and Design for Catering Company
Contest details:
Gold
- Contest holder: mvirmond
- Category: Logo & stationery
- Total budget: € 449.00
- Start date : 02-10-2012 18:08
- Ending date : 12-10-2012 17:55
- Status : Ended
- Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Relevant files: None
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Available languages:
- Number of designs: 221
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Response rate:
low high
Needs:
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Company description:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
Target group:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Colors, favourites and other requirements
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
gajbagroup
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Description by designer gajbagroup:
Two color variation, spring and autumn, with colored background.
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
Two color variation, spring and autumn, with accentuated parsley.
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
Two color variation, spring and autumn, with white parsley.
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
Same design but with more approriate symbol - parsley.
Goal was freshness and sophistication. I hope I achived it. -
gajbagroup says
Just three? Really? I give up!
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
This one is the same as previous, just with replaced foreground and background colors.
Hope you like it! -
mvirmond says :
nice design, but overall I don't think it will ultimately make it...
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
This is my final design.
It has four color variations. The colors symbolize four seasons spring-green as grass, summer - yellow as sun, autumn - orange/red as dry leafage and winter - bright blue as cold winter sky.
The font is simple and easy readable but modern.
About the name itself, when you put tougether "essen" and "sense", comon letters are "sen" so they are emphisized by colored circle. Then you have symetric "es" and "se", so I put them to be symetric.
And as a final touch I added bird that could convey lightness, freedom and a reference to nature, as you sad. Every season has each bird.
Spring - hummingbird, summer - seagull, autumn - swallow and winter - sparrow.
I hope you like it! -
gajbagroup says
I forgot to say that the the bird have spread wings in raltion with the fact that the catering company is in movement. It seems as the birds fly and bring the food.
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gajbagroup says
writing mistake, not ralition - relation. and your catering business is in a lot of motion, because of the ordering and bringing... I hope I'm made it clearer now.
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mvirmond says :
same here - nice, but not my favorite yet.
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This contest is finished. Its not possible to reply anymore.
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Description by designer gajbagroup:
Because the target costumers are business people with above average income the design is search for core elegance.
Simple design, but remmberable.
The logo clearly indicates the type of business, and it is subtly connected with the font, which is stylish and elegnat.
I have done some color variations, so I am ready to upload them if you are satisfied with the design.
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mvirmond says :
not bad, but i guess we have two concerns: not sure what it is about the silver plate logo, but we don't like it so much (in general). maybe it's just too oldfashioned.
Plus the font is very thin. used as a thumbnail or other small format, it becomes extremely hard to read -
gajbagroup says
I must agree with you. Font is thin, but it is the most effective there is. I could bold it but I'm not sure how it will look like... Ok, I'll take care of the font, but the logo itself I have too go from scratch? I thought about combinating plate and wheels, but it will lose its sophistication.
Are you more for a symbol of your kind of business like plate, bowl..., or for an abstract logo? I went for the simplisity, because it looks sophisticated. But it if that's not so important to you please note! Thank you! -
This contest is finished. Its not possible to reply anymore.
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