Logo and Design for Catering Company
Contest details:
Gold
- Contest holder: mvirmond
- Category: Logo & stationery
- Total budget: € 449.00
- Start date : 02-10-2012 18:08
- Ending date : 12-10-2012 17:55
- Status : Ended
- Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Relevant files: None
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Available languages:
- Number of designs: 221
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Response rate:
low high
Needs:
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Company description:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
Target group:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Colors, favourites and other requirements
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
kitemedia
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mvirmond says :
not bad, but won't make it in the final selection. just don't like it enough
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This contest is finished. Its not possible to reply anymore.
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Description by designer kitemedia:
some updates, do you have feedback?
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mvirmond says :
don't really like the logo that much
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Description by designer kitemedia:
some updates, and would like to get feedback.
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Description by designer kitemedia:
leave and computermouse concept
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mvirmond says :
not sure i recognize them.
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No comments
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Description by designer kitemedia:
I'm curious if the concept of a mouse and a leave in the same shape fits with your vision and wishes. Let me know if you like this concept to be developed.
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mvirmond says :
i like the very subtle design of leaf and mouse. maybe switch them around (mouse on the left, leaf on the right), since that would like the logical order to me (order first, the receive leafy salad...).
food online will not be our slogan or subtitle. not sure why, but we just don't quite like it, despite the simplicity and clear message.
Plus i think the font for essense could become more interesting -
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mvirmond says :
not sure i like the tilted letters and the different style of "s"s
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mvirmond says :
there's something about the silverplate in general that we don't like, despite it being such an obvious reference to high end catering. maybe it's just too old fashioned.
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mvirmond says :
too much of an impression of hot food I'm afraid. and it somehow leaves a slightly asian impression on me. otherwise nice.
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mvirmond says :
nice variation with the leaf coming from the left.
maybe you can make the letter e come out even a bit more clearly? -
mvirmond says :
I still like it but I don't see it making final selection.
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This contest is finished. Its not possible to reply anymore.
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