Logo & Slogan & Color Concept & Slide Master

Contest details:

Contest holder: toucan lounge
Category: Logo & stationery
Total budget: € 200.00
Start date : 10-10-2012 22:04
Ending date : 10-11-2012 21:52
Status : Ended
Required formats: jpg,psd,ai,pdf
Relevant files: None
Available languages:
Number of designs: 55
Response rate:

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Needs:

We are a young startup and need a representable corporate design, which we can utilize in presentations:

Therefore we need a logo (emblem), a a graphically visualized slogan, a sound general color concept and a simple Powerpoint Master-Slide. In the following we'll elaborate on all requirements:

1)
The Logo: The logo should center around the exotic bird Toucan. This Toucan should be linked to a cloud of smoke and/or refer to fruits. Summing up, the main ingredients of the logo are: Toucan, Cloud of Smoke and Fruits.

The Toucan must not necessarily be presented in a lifelike manner; coloring can deviate, however, it should fit into the overall developed color concept.

The Toucan should be "simple" (in a positive way) and should make a hip impression. He certainly shouldn't be too "detailed" or "comic-like".

The logo should include the startup's name "Toucan Lounge" (spelling can deviate, for example, capitalization can be changed).

2)
Slogan: The slogan "exotic sensation of taste" (small letters, without quotation marks) should be presented in a way that soundly fits into the overall concept. For example, the slogan should fit under the logo.

3)
Overall Color Concept: We generally look for a simple (in a positive way) color concept for our startup, which can be associated with attributes as exotic, tropical, colorful, healthy, light, nature, jungle, etc.

The color concept should be in harmony with the logo, however, it doesn't have to have the same coloring.

4)
Master-Slide Concept: We are looking for a Powerpoint master, which picks up the overall color concept and embeds the logo and the slogan. This Powerpoint master should cover the same scope as usual Powerpoint masters. However, especially a master for the title-slide of the entire presentation, a title-slide for subparts of the presentation, a table-of-content-slide, a listing-slide and a normal content-slide should be included.

In the context of creating the slide master a corporate font must be designed/defined, which fits into the overall design concept.

Company description:

The Startup Toucan Lounge offers the consumption of exotic "smokeables", which create a fruity sensation of taste in a laid-back and exotic atmosphere. The Toucan Lounge delivers harmless, fresh and fruity enjoyment!

Target group:

The Toucan Lounge aims at energetic city-type persons who like to experience new things and whose curiosity is piqued by design.

Colors, favourites and other requirements

Generally we expect a design which is modern, hip and colorful and addresses the brand values of the Toucan Lounge (exotic, fruity, color, modern). It should appeal friendly and inviting and should not be too detailed.

What we have not in mind: ...is a dark design which is showy or snobbish and comes across as cheap or dubious.

A general remark: If you feel that our design ideas should go into another direction than pointed out by us, feel free to be creative and surprise us with your point of view. If you think it makes sense to deviate from our expectation we generally don't mind and look forward to your suggestions.

meta_B

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1. toucan lounge says :
  Vielen Dank!
  Jetzt haben wir alle Varianten die wir brauchen.
  Wir warten nun bis zum Ende des Wettbewerbs und entscheiden uns dann!
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1. Description by designer meta_B:
  2. Augenvariante
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1. Description by designer meta_B:
  1. Augenvariante
2. toucan lounge says :
  
  Das sieht echt super aus, vielen Dank für die schnelle Umsetzung, das Logo gefällt uns wirklich sehr gut, wir haben auch keine Verbesserungsvorschläge mehr! :-)
  Diese Farbvariante (grün, orange, lila) entspricht unseren Vorstellungen am besten!
  
  Es wäre toll, wenn du noch zwei weitere Varianten machen könntest und zwar folgendes:
  
  Nur das Logo ohne Schrift in einem farblich passenden Kreis
  Das Logo mit Schrift in einen farblich passenden Kreis
  
  Da wir das Logo auch auf Tshirts usw. drucken wollen, würde wir gerne sehen, wie das aussehen könnte! 
  Vielen Dank :-)
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1. toucan lounge says :
  
  Danke, für die schnelle Umsetzung, gefällt uns so noch besser!
  Ein paar kleine Verbesserungsvorschläge haben wir allerdings noch:
  
  1. Könntest du bitte „toulou“ klein schreiben und die gleiche Schriftgröße nehmen wie in deiner ersten Version
  2. Das Auge gefällt uns auch noch nicht hundertprozentig, hättest du noch eine andere Idee, wie man das machen könnte
  Könntest du die zwei kleinen grünen Rauchwolken auch in diesem Lila machen
  
  Wenn das möglich ist, wäre es super, wenn du noch andere Farbvorschläge hättest, sodass wir einen Vergleich haben, welches Farbkonzept am besten aussieht bzw. zu unserem Startup passt...
  Vielen Dank :-)
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1. toucan lounge says :
  Vielen Dank für das schöne Design! Du hast es sehr schön geschafft Rauchwolke und Vogel zu vereinen :-) Auch wirkt das Konzept recht stimmig! Es geht auf jeden Fall schon in die richtige Richtung!
  
  Wir haben allerdings noch einige Veränderungsvorschläge, die wir dir gerne präsentieren wollen:
  
  1) Farbgebung: Die Farben sollten im Allgemein kräftiger sein und stärker Assoziationen mit Früchten oder Exotischem auslösen.
  2) Der Tukan sollte etwas einladender und hipper wirken. Zurzeit wirkt er noch etwas "emotionslos" (was vielleicht auch an dem "leeren" Augen und seine "Starrheit" liegt).
  3) Bzgl. der Logobeschriftung: Bitte lasse den Slogan ("exotic sensation of taste") aus dem Logo heraus und schreibe statt "toucan lounge" "toulou", wobei die Farbzweiteilung des Namens erhalten bleiben kann (tou -> eine Farbe, lou -> andere Farbe).
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Logo & Slogan & Color Concept & Slide Master

Contest details:

Needs:

Company description:

Target group:

Colors, favourites and other requirements

meta_B

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