New logo and corporate identity for a new consultancy firm for economic advice in developing countries
Contest details:
Silver
- Contest holder: mwarnoldus
- Category: Logo & stationery
- Total budget: € 349.00
- Start date : 27-08-2012 11:38
- Ending date : 06-09-2012 11:37
- Status : Ended
- Required formats: jpg,psd,ai,pdf
- Relevant files: None
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Available languages:
- Number of designs: 104
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Response rate:
low high
Needs:
There are several versions of the tagline, so the designer needs to play around with both versions before I can make a decision.
Company description:
Sense is an economomic consultancy firm with experienced consultants that have decided to work independetly and start their own business.
We offer economic development advice for developing countries to governments, NGO's (ICCO, SNV, Technoserv), and development organisations such as World Bank, UN, FAO, USAID, DIFID, GIZ etc. We also work for investment funds in developing countries (www.Annona.nl) and business. We mostly focus on the agricultural sector in Africa (and agro-business and processing).
We offer roughly four types of advice: Economic Sense helps development organisations decide which sectors to focus new projects on (i.e. rice, vegetables, cattle, goats), and design the development programs. Development Sense helps these organisations who have existing programs solve problems; i.e. the poultry sector does not develop as well as hoped and we are called in to help. Business Sense helps investment funds decide whether to invest or not in a business, and can also be advice to the entrepreneur to develop their business faster. Common sense are short 1-2 week practical trainings for practioners, i.e. in value chain analyses, market research etc.
Our root strength is our in-depth knowledge of the business world in both Europe and Africa. While most competitors have never actually worked in a real business and are much more naieve, anti-business we have all worked in business and have been entrepreneurs ourselves. We also know Africa well because we are African, as apposed to most people with business knowledge. Hence we are the best of both worlds for the job...
Target group:
Decision makers in development organisations. They realise that development aid needs to be much more about developing the private sector (businesses) together with large and small businesses. They are idealistic but realise that most programs in the past were to naive and idealistic and they are looking for a more business like approach based on a real thorough economic analyses. Helping women i Mozambique sell pots o honey sounds nice, but how much honey do you eat in a year? Is that model really scalable?
They use consultants because they lack time themselves, but often receive poor quality work. Reports that leave them with the feeling, ok, intersting but what now? They need reliable consultants who understand business and Africa. Someone who helps them get results by doing a thorough analuses of the real problems and can offer new insights an solutions that go beyond the obvious cliches. Simple piece of advice that makes it clear what the next steps are for them to take. Something that makes Sense!
Our differentiating factor is thus that we are the only consultants that have the skills to make sense of complex development issues and come with development strategies that inspire to action because they simply make sense. We think different that others and make meaningfull connections with developments in other countries and sectors.
We need to distinguish ourselves through our professionally, few competitors have professional modern logo's and identities.
Colors, favourites and other requirements
Key words for the logo/ identity: Professionalism, simplicity, clear, modern, innovative, inspiring. We are looking for a modern, elegant, simple professional style that evokes confidence and oozes professionalism. An added (abstract) style element would be nice to make it more interesting. Logo's i like are Apple, AH, vodafone, http://www.vidaecaffe.com
Colours could be orange, deep (brownish) read, purple-red with white-grey. But open to other suggestions.
I would like a version with tagline and without; there are 2 optins I would like to try as a tagline: - Economic Sense. Business Sense. Development Sense.
Making Sense of development
I also need a version that works well in black&white, a light and a dark background.
Budget Media
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Description by designer Budget Media :
We hebben nog een voorstel gemaakt met een abstract oog, misschien vind u dit ook een richtig? feedback is wederom welkom.
Mvg Mark -
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Description by designer Budget Media :
Misschien is dit een oplossing? ;-)
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Description by designer Budget Media :
Gebaseerd op de feedback een aantal verschillende kleurschakeringen en taglines plus dat de s ni goed leesbaar is. Feedback is wederom van harte welkom.
Mvg Mark -
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Description by designer Budget Media :
Nog een variantie.
Feedback is welkom
Mvg Mark -
mwarnoldus says :
Best een goede oplossing. Enige munpunt is dat doordat de s nu lichter is je die eigenlijk niet leest....wellicht die uist donkerder maken en de rest van sense in oranje?
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Description by designer Budget Media :
Misschien is dit een richting?
Mvg Mark -
mwarnoldus says :
Ik vindt dit mooi; vraag: is ht mogelijk het element anders met Sense te integreren? Bijvoorbeel de S te vervangen door het element? Reden is dat landscape formaat logo's voor mij makkelijker in documenten te gebruiken zijn. Als ze hoog zijn dan zijn ze moeilijk aan de bovenkant in te voegen, je bent dan direct veel ruimte kwijt. (ik werk nu voor www.kit.nl ; het is een schitterend logo maar een drama om in een document in te voegen)
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Description by designer Budget Media :
En op zwarte achtergrond.
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Description by designer Budget Media :
Een ander voorstel. we zijn erg benieuwd wat u er van vind. feedback is wederom van harte welkom.
Mvg Mark -
Budget Media says
U kunt op het plaatje klikken voor de ware grote en kleurschakering. Hij komt een beetje wazig over als hij zo klein is.
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mwarnoldus says :
Thx voor het proberen, de eerdere versie was denk ik toch beter. Maar allemaal zijn ze wat druk en wat informeel, krijg er niet echt een business gevoel bij...
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Description by designer Budget Media :
En een variatie in een andere kleurschakering.
Mvg Mark -
mwarnoldus says :
Dank voor je voorstel!
Ik vindt het een mooie integratie van tagline en logo-naam. De 2e set kleuren vindt ik frisser; het oranje met paarsig-rood werk best goed. Ben er nog niet uit of links of rechts de beste optie is.
Wat ik minder vindt is dat het rondje rond de eerste letter met de e overlapt, en er dan ook paarse stukjes rechtboven en onder aankomen; dat maakt het rommelig. Wellicht de S volledig binnen het rondje laten vallen? Andere suggestie is de eerste letter ook klein te houden voor een nog rustiger beeld. Weet niet opde ik het font geweldig vind met de e die schuin omhoog wijst, wellicht een ander font proberen?
Het logo werkt goed op zwart-wit/ donkere achtergond. -
Budget Media says
Gaan we maken voor u!
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Description by designer Budget Media :
Ons eerste voorstel voor uw logo, feedback is welkom.
Mvg Mark -
This contest is finished. Its not possible to reply anymore.
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