Design an authentic, iconic, desirable and high-end bottle for our Vodka brand.
Contest details:
Needs:
We hope this is the beginning of something great, we'd love to have you for further business opportunities.
Keywords we have in mind for the design are the following, but not limited to:
* High-End
We want our Vodka to be a component of a luxurious lifestyle. Whatever the social and financial status is of our consumers, when people buy our Vodka - They should feel high-end.
The bottle itself should be distinctive, iconic and highly recognizable. So that there is a minimum of marketing needed.
* Handcrafted/Authentic/Artisan-made:
Our vodka will be distilled in a traditional way. We want our bottle to embody this. We want the people buying our Vodka to feel like the bottle has been made with much care
* Modern/Simplistic/Contemporary
Our target-group are people between the age of 18-35. People who follow the latest trends.
Our bottle should be appealing to this group of people. So, even though we want it to look traditional/handcrafted/authentic - the bottle must have a modern touch.
Play with the typography, the form of the bottle - give it your own twist.
Company description:
Our story is that of three friends who believe to know the Dutch market very well. We want to develop a high-end Vodka brand suiting the needs of the modern, fashion loving, luxurious person.
The name of the company is V for Victory.
Target group:
Colors, favourites and other requirements
Bottle:
- We need you to be able to give us the bottle measurements so it can go into production.
- Even though we want you to run your artistic mind beyond limits. The bottle should still be mass produceable.
- The bottle should be Matte-Black with golden accents.
- We attached an example of a bottle, which we think is nice - but this is optional. We welcome your own take on the form-design.
- The bottle should of course contain the name of our company somewhere in a nice place.
- On the backside of the bottle, a story will be told about our identity. At the top and the bottom of this story should be a small monogram, representing V for victory.
Emblem:
For the emblem the requirements are for it to be :
-non-polished gold(see attached of example)
-should be centered approx. 60-70% of the height of the bottle.
-The focus of the logo should be on the V surrounded by some ornamentals
(Laurel, floral etc etc., use your artistic imagination)
-Everything about the logo should be very detailled.
-The bottle is going to be made of glass, and the logo of a metal. So the logo is not going to be imprinted into the bottle, but is going to be placed on it.
Keywords for the logo are:
- Royal, Ornamental, Floral, Detailled, Artistic
zadique
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Description by designer zadique:
The concept of Metal & Glass,
A matte black core surrounded by a shell of clear glass.
An exciting merge of two materials that wil catch the eye.
The black aluminum bottle that holds the secret of the Three Friends.
Together with the clear glass that represents the vodka.
From the top we start with a pitch black metal screw cap, possibly a little shiny. But a solid statement it should be.
When we slide down over the clear glass shell we come across a minimalistic designed gold coin.
On the coin we see two signature elements. First a V shape combined with three dots… this is the 'Three Friends V Logo'.
The dots represent the Three Friends who’s story is so connected to V for Victory. I recommend the friends to use the ••• as a signature for any product they launch.
The second element on the coin is a floral design of wheat. This may change if it turns out the vodka is made of potato rather then wheat.
When we travel down to the middle section of the bottle we see a combination of layered design elements.
Some are on the glass, some are behind the glass on the matt black aluminum bottle. This depth will ad to the exclusive look & feel of the vodka.
The deepest element is an organic golden V. Above it, on top of the glass (written in the same pitch black color as the screw cap) we see the second part of the logo: for victory.
Finally we end the middle section with a short explanation of the content of the bottle. Premium Dutch Vodka.
The last element on the front side of the bottle is the Three Friends Signature. Three small golden dots.
If you would turn the bottle to the back side now, you will see that the signature is aligned and repeated a second time there.
Only accompanied by a small golden statement: V for Victory, Premium Dutch Vodka by Three Friends.
By now you may have spotted the two different writing formats of the brand.
Whenever we write V for Victory in one line, both the first and the second V are capital.
However, when we use them underneath each other (as seen on the bottle) only the first V is capital!!
In a pyramide formation the second V should be in small writing for better balance and harmony.
On the backside of the bottle there is room for a golden barcode and some additional signage.
Aswel as the Thee Friends Story and the pyramid formation of the brandname.
On the back the bottom of the top most V is aligned with the bottom of the V on the coin.
All of the text on the back is placed on the matte black aluminum bottle.
My first idea was to have the bottle be 30cm in hight (10cm for each friend) and all of the different measurements and sizes be equally divided by three.
In the concept I've changed this after a quick comparison with other bottles.
However! If possible I would still recommend investigating this option, since it makes for a very good additional story.
The concept of Metal & Glass
by Jos Leene a.k.a. Zadique.
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