Design an authentic, iconic, desirable and high-end bottle for our Vodka brand.
Contest details:
Needs:
We hope this is the beginning of something great, we'd love to have you for further business opportunities.
Keywords we have in mind for the design are the following, but not limited to:
* High-End
We want our Vodka to be a component of a luxurious lifestyle. Whatever the social and financial status is of our consumers, when people buy our Vodka - They should feel high-end.
The bottle itself should be distinctive, iconic and highly recognizable. So that there is a minimum of marketing needed.
* Handcrafted/Authentic/Artisan-made:
Our vodka will be distilled in a traditional way. We want our bottle to embody this. We want the people buying our Vodka to feel like the bottle has been made with much care
* Modern/Simplistic/Contemporary
Our target-group are people between the age of 18-35. People who follow the latest trends.
Our bottle should be appealing to this group of people. So, even though we want it to look traditional/handcrafted/authentic - the bottle must have a modern touch.
Play with the typography, the form of the bottle - give it your own twist.
Company description:
Our story is that of three friends who believe to know the Dutch market very well. We want to develop a high-end Vodka brand suiting the needs of the modern, fashion loving, luxurious person.
The name of the company is V for Victory.
Target group:
Colors, favourites and other requirements
Bottle:
- We need you to be able to give us the bottle measurements so it can go into production.
- Even though we want you to run your artistic mind beyond limits. The bottle should still be mass produceable.
- The bottle should be Matte-Black with golden accents.
- We attached an example of a bottle, which we think is nice - but this is optional. We welcome your own take on the form-design.
- The bottle should of course contain the name of our company somewhere in a nice place.
- On the backside of the bottle, a story will be told about our identity. At the top and the bottom of this story should be a small monogram, representing V for victory.
Emblem:
For the emblem the requirements are for it to be :
-non-polished gold(see attached of example)
-should be centered approx. 60-70% of the height of the bottle.
-The focus of the logo should be on the V surrounded by some ornamentals
(Laurel, floral etc etc., use your artistic imagination)
-Everything about the logo should be very detailled.
-The bottle is going to be made of glass, and the logo of a metal. So the logo is not going to be imprinted into the bottle, but is going to be placed on it.
Keywords for the logo are:
- Royal, Ornamental, Floral, Detailled, Artistic
ARTDEKO
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Description by designer ARTDEKO:
Bottle diameter 74.6 mm
Height 280 mm in total
Normal capacity 770 ml
I have 3 different designs. One totally black and two with a black gradient. The black parts are mat and the with/pearl white color is glossy. The logo;s on the bottle itself wil be a metal plate. 2 of the 3 bottles have a special cap. Just like grolsh. I thought it looked very stylisch in the gold colors.
The plate at the front in ceramics. It Stands for the craftmanship that is needed for making these bottles but also for the vodka itself. Ceramics was a dratitional way to mark the bottle. And i took it and used it in a modern way. For the gold acsents i only used 2 stripes and by the other 2 i did not use it.
Less is more i think!
I would love to hear of you guys.
With kind regards,
Ko de Bruin -
ARTDEKO says
on te cap of the bottle wil be the V logo with " for Victory" under it. At the bottom of the bottle V for victory wil be molded in relief in de bottle. I almost forgot to say that.
my apoligies. -
ARTDEKO says
No feedback at al??
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This contest is finished. Its not possible to reply anymore.
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