Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00
Latest design
Book cover
Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description


Target group


Colors, favourites and other requirements


Designer: selenia selenia
design_logo-selenia-43WGkorI

No comments

YevhenYevhen

too simple as for cheese

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design_logo-selenia-WlWuHW1A

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design_logo-selenia-aFUzPS4G

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seleniaselenia

This one is different!
best regards,

YevhenYevhen

I like more the previous one

Thanks

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design_logo-selenia-RlU5YOSO

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YevhenYevhen

No,look at Hochland please. It's a competitor. Their logo has different image. We have to be in the line with them

seleniaselenia

You want the same contour but with another image inside ?
I don’t think I can copy the logo of your competitor, can’t I ?

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design_logo-selenia-0xrlGLRI

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seleniaselenia

Hi,Give me your opinion about it and thank you for your feedback.
thanks.
selenia

YevhenYevhen

Hello,
it's just simple.
thanks

YevhenYevhen

the previous one was complicated. this is simple.
We have no premium brand image in it.
Please look at Hochland brand

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design_logo-selenia-1RQtKxiS

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seleniaselenia

Here's another proposal. best regards,

YevhenYevhen

Hello,

it's too complicated - many details

thanks

Yevhen

seleniaselenia

thanks

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design_logo-selenia-XYDx1WlM

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YevhenYevhen

Hi,

I see a nice cow, but I reckon that it's for milk only.
It couldn't fit for cheese. We are for 50% cheese makers

thank you

Yevhen

nOT

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design_logo-selenia-PW5YZ7hI

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seleniaselenia

Hi,
This is my proposal for your new logo. I am waiting for your feedback .
I hope you will appreciate my work.
Sincerely

selenia

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