WANTED: logo for Furnip, a hip web shop in Scandinavian design en modern furniture

GET A DESIGN

Start date: 03-12-2014

Ending date: 17-12-2014

Total budget: € 329.00
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Caspersondesign

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We desire a catchy logo. Logo and company name Furnip, we should be able to use separately. Stylish, hip, fresh, young, trustworthy, innovative, outstanding, whitty are some key words that we would like to give the logo design. Organic forms typical for Scandinavian design furniture is an added bonus.

Company description

Our company is a hip web shop for retail of Scandinavian design furniture from the 60s and 70s. Completing our offering we aim to co-market the scandinavian furniture with house and living apparell from across the globe and from more recent eras. Key for the web shop will be the care and attention placed into the products we sell, high end photography in set shoots and pack shots of products will enhance the web shop. This all aims to facilitate sales of quality furniture in a hip setting in the higher end segments.

Target group

Customer base we aim for are 30/40/50 age category with appreciation and sense for high quality design furniture. Our customers are educated shoppers.

Colors, favourites and other requirements

For us logo’s like the ones for Starbucks, office pet, apple, clocking bird, epic ego and fish lovers have elements that we would like to see in the logo/furnip design.

The logo/furnip should be containing colour, typical palisander browns are liked and the 60’s type hip colour combinations are also appreciated instead or in combo.

Designer: glasscage glasscage
logo-glasscage-8qRzsC0G

glasscageglasscage

Hello! I'd love to see exactly what kind of furniture you work with, but what I like about nordic designs in general are the clearness and curves, so I tried to capture this in the typeface, and didn't add extra elements and colors to keep it sharp and clean. When I think about colors, I imagine natural textures, and bright splashes of color (I'm thinking here about elegance made modern). I chose bright orange in the end because of its warmness and energy, but natural tones and other brights would also work depending on context. I'm very eager to hear your thoughts and suggestions!

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