Logo for a new concept launched by the brand Atlas For Men.

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Start date: 18-05-2015

Ending date: 16-06-2015

Total budget: € 479.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Atlas For Men is launching its new concept named "Ventes Festives" and want to have a logo dedicated to it.
The aim is to associate the new concept and logo of the "Ventes Festives" to the environment of the brand and maybe to integrate the existing logo to become "Ventes Festives by Atlas For Men"
What's the concept of "Ventes Festives"?
Every month Atlas For Men (AFM) will propose to its customers a selection of product on a short time like you can find it in private sales. The products of this selection will be products that the customers can't usually find on our website but that stays in the "outdoor" spirit of the brand (like a market place).
Every month will have a new theme, as an example in May AFM will push a selection of 3 barbecues and planchas.

Company description


Atlas For Men is a brand that is sold with success in 8 countries in Europe (France, Germany, Netherlands, belgium etc.).
The brand is making clothes et accessories "Outdoor" for the people in love with the nature and the comfortable clothing on low price.
Leader on the market of the remote sales, AFM also became a major actor of the internet with its website www.atlasformen.com/

Target group

Atlas For Men is for men who have a lifestyle cloth to nature et outdoor activities.
Our target is mainly male (60%) and senior (45/65 years old).
Our products are often in a promotion, we propose very attractive prices and our average basket is around 50€.

Colors, favourites and other requirements

Designer: Serial Pixel Serial Pixel
design_logo-serial-pixel-NzLZmFIO

Serial PixelSerial Pixel

(exemple de mise en situation)

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design_logo-serial-pixel-NN1qyMuO

Serial PixelSerial Pixel

(exemple de mise en situation)

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design_logo-serial-pixel-Mki8AUWO

Serial PixelSerial Pixel

Proposition radicalement différente donc (sans utiliser volontairement les couleurs et termes originaux Atlas for Men).. La piste peut être développée en ce sens ou non selon votre décision :)

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design_logo-serial-pixel-MfSZjKqG

Serial PixelSerial Pixel

Comme il reste du temps pour explorer cette piste je me permet une version plus sobre, un peu "trashy" mais plus adulte aussi au cas où.

Serial PixelSerial Pixel

notes: excusez-moi, il y a un tout petit défaut à droite au niveau de la montagne qui dépasse très légèrement mais je peux le corriger sur une version finale, n'en tenez donc pas compte, c'est juste un calque qui a dérapé. :)

atlasformenatlasformen

Ce logo est très joli mais trop discret du coup...
Nous sommes un site très promotionnel.

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design_logo-serial-pixel-kuYSMidE

Serial PixelSerial Pixel

Une autre proposition, style "étiquette cuir" (fond transparent). Comme c'est 100% fait maison je peux tout changer (couleurs, polices, textures, boutons ou coutures dessus, effets etc..) donc si cette piste vous intéresse l'adapter sera rapide (j'ai conçu différentes variantes, ici je ne poste que celle-ci).

atlasformenatlasformen

Ce logo est bien mieux.
Plus adapté à l'univers et plus qualitatif.

Le message principal doit être "Ventes Festives" et vous pouvez éventuellement ajouter "by Atlas For Men".
Mais le nom du site est bien "Ventes Festives" et il faut pouvoir le différencier des ventes "normales" d'Atlas For Men.
Pas sûr que l'utilisation des mêmes couleurs que le logo permettent de faire la différence.

Serial PixelSerial Pixel

Je comprends mieux merci beaucoup pour ces précisions.

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design_logo-serial-pixel-VQqs6jfk

Serial PixelSerial Pixel

Visuel (proposition-brouillon) pouvant être animée ou non, fond transparent ou non. Si cette piste vous intéresse n'hésitez pas à me faire un commentaire pour développer l'idée ou l'améliorer sur cette base.

This contest is finished. Its not possible to reply anymore.