Ice cream shop Coletti

Contest holder: Jovinrox
Category: Logo design
Status: Ended

GET A DESIGN

Start date: 16-09-2015

Ending date: 20-10-2015

Total budget: € 200.00

Latest design

squeeze

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are looking for a logo "Coletti" that reflects perfectly the DNA of our shop: fresh and natural product, modern design, something different and new.
It will be use on all supports: outside sign, interior logo, cups, website, ...

Company description

The story began in 1957 in Italy.
The first ice cream machine was made by the family company.
Shortly after the company also developed an interior design department to offer a better service to their clients.
With this heritage we want to open an ice cream shop in Vina del Mar Chile.
We want to offer a different experience to our future customers with authentic flavors and more healthy products.
The experience should be tasteful and also visual.
The laboratory will be visible for the clients.
The shop will be meanly in white color (walls and furnitures) with a touch of:
- glass
- stainless steel
- clear wood
Otherwise the only color will be:
- the ice cream
- fresh fruits used to elaborate ice cream and fresh juice
- some fruit and nut pictures on the wall.

Target group

Ice cream is for every body.
But we are targeting customer between 20 and 40.

Colors, favourites and other requirements

Colors that reflects the DNA: nature and fruits
Typology: easy to read
The text "Il vero gelato" should appear.
We don't want a basic ice-cream cone to represent our activity, we are more looking for a graphic illustration.

Designer:

dedale

No comments

This contest is finished. Its not possible to reply anymore.

Bonjour,

Voici ma proposition pour vote projet,

Je reste à votre disposition pour toutes
suggestions.

Cordialement
Dédale

Bonjour
Merci pour votre participation au concours.
Voici notre retour:
La typo pour Coletti est très bonne mais attention il n'y a qu'un seul L.
La barre du T pourrait éventuellement être une forme rappelant une petite cuillère fine et le bout permettrait d'enlever le point sur le i.
La typo "il vero gelato" ainsi que sa couleur m'emballe donc à conserver.
Le gros du travail va être sur la création graphique! Une glace italienne est toujours faussement interprétée de la forme d'une glace soft (soit la forme que vous lui avait donné) mais nous ne travaillerons pas ce type de produit.
Nous allons travailler seulement la glace en pot ou sur cône.
La création graphique doit effectivement faire penser à la glace mais pas être cliché.
Bon courage pour la suite du concours.