It all started with an idea...

Needs

We are a start-up based in Utrecht (the Netherlands) and our business is focused on fruit! Our core business: delivering fruit (boxes) to companies. Our fruit comes mainly from local farmers and eventually ends up in the city. Hence the name: Stadsfruit which means City Fruits. Not organic but locally.

Besides supplying fruit crates we process our fruit in smoothies and juices that we cater to companies with smoothie bars on site. For our smoothie bars we also want to use the logo. Our main target are thus companies, but in the summer we are also at festivals selling smoothies and fruit to consumers.

But first a suitable logo that should emit the following core values:
- Fruit
- Healthy
- Local (from the farmer to the city)
- Fresh / Hip brand
- Professional

We are looking for a fairly neat logo with few frills.

The logo will, of course, be used for communication expressions. So online on our website and social media, as well as offline folders, business cards, stickers, etc.

Company description

Target group

Colors, favourites and other requirements