Creation of an original logo for an on-line vintage clothes shop

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Start date: 22-08-2013

Ending date: 19-09-2013

Total budget: € 199.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For the launch of the online shop called « Brokidée vintage », I need an original logo. “Brokidée vintage” is an online shop of vintage clothes and accessories.

Vintage indicates (means) any objects or garment which date of at least 30 years, and which is representative of a period, a style or a way of living.

“Brokidée vintage” is going to have a virtual shop on the Etsy website. Etsy is a commercial platform which is dedicated to independent creators and vintage sellers.

A blog will be also open to give some look ideas, to announce the “new in” and my participation at professional markets.

The logo will be used as main visual identity and different supports : Internet shop, blog and print.

Company description

« Brokidée vintage » offers a selection of clothes of high quality, which can be match with fashioned clothes of today, while offering a second life to old clothes.

For “Brokidée vintage” get dressed in vintage offers a different approach of fashion. It gives a chance to wear different clothes of everyone, to be unique. “Brokidée vintage” promotes also the artisanal know-how of the last decades (noble fabrics, attractive patterns).

Finally, get dressed in vintage style is also an eco-responsible act while having fun!

Target group

Target n°1: women from 20 to 35 years old who wish to have a personalized look, different from the mainstream brands.

Target n°2: the enthusiasts of vintage style who look for a collector item.

Target n°3: in first time, the shop should interest women; men are also a target (with a selection of men clothes).

Colors, favourites and other requirements

It is asked :

- A proposal of logo in four-color process, and its black and white version
- A variation for a use in reserve (four-color process, black and white)

Link to my pinterest with some graphism ideas: http://pinterest.com/lauriannedau/graphic/

Designer: jamievdh jamievdh
logo-jamievdh-xdpCnUnI

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