It all started with an idea...

Needs

The car technician of the future and commercial car technician of the future competitions are fairly well-known to students of car and commercial car engineering. In the coming years, the organizer, trade magazine AMT, wants to further develop the reputation. Competitions must become a household name in education.

For that, the brand is looking for a new identity. The competitions will be integrated from next year. One logo must cover both leagues. That makes communication to students, teachers, schools and anyone interested in the car profession a lot easier.

Requirements that thenew logo ideally meets:

• Both competitions integrated in one logo;
• Recognizable for car and commercial car technicians (car and truck mechanics);
• Limited timeless, logo should not look outdated in five years;
• Can be used multimedia;
• Can be used in color as well as (photocopied) black and white
• Matches the look of the AMT brand (but could be more modern)

In the attached files you will find the current two logos and a photographed impression of the last edition.

Company description

Target group

Colors, favourites and other requirements