Create a logo for a new CrossFit box

Start date: 02-02-2016

Ending date: 20-02-2016

Total budget: € 100.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Create a logo for CrossFit Heerlen. CrossFit Heerlen is an official CrossFit affiliate box in The Netherlands.

Company description


CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics and other exercises.

Target group


Everyone (18+) who wants to live a healthy lifestyle.

Colors, favourites and other requirements


Be inspired by the original CrossFit logo and CrossFit Games logo (in particular, the outline). Impact font must be used and logo must contain the registered trademark symbol. Logo may contain strong graphics (i.e. kettlebell, barbell, plyobox, jumprope, etc). Taglines: 'EST 2015', 'Garage Gym' en '(Im)prove your fitness'. See also feedback high rated designs.

Designer: krisi krisi
logo-krisi-kx88bLhg

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logo-krisi-UsrLgXZY

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CrossFitHeerlenCrossFitHeerlen

- 'EST 2016' is not centered precisely or 'EST '16' looked better not underneath eachother
- Garage Gym also looked better before, but could also be centered better vertically
- registered trademark logo is still not so obvious

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logo-krisi-HHrRzF3Y

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krisikrisi

Yes, trade mark is from impact font. I make it bigger and thicker now.

CrossFitHeerlenCrossFitHeerlen

I'm sorry but the registered trademark symbol it's not so clear en obvious now
- and I made a mistake: 'EST 2015' must be 'EST 2016'. Try to write it below each other to make it fit in the kettlebell

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logo-krisi-6mSAJKPQ

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krisikrisi

Sorry...my bad.
Here is correct.

CrossFitHeerlenCrossFitHeerlen

- try garage gym in capitals
- registered trademark symbol not so obvious. Is it Impact (font)? Maybe try bold

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logo-krisi-iFuzgVsm

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CrossFitHeerlenCrossFitHeerlen

- Garage Gym is spelled wrong

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logo-krisi-H3vCHume

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krisikrisi

Hello,
here logo with new corrections.
Looking forward your feedback.

CrossFitHeerlenCrossFitHeerlen

Thank you!
- please try a space instead of ' between 'EST 15' (or a space and a ')
- and can you also show me hoe the logo will look with 'Garage Gym' only as tagline instead of 'Improve your fitness'

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logo-krisi-2EHqyrQW

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krisikrisi

Hello,
in both design on top I make "IM" itallic like you want.
In both logos on the bottom I make "im"in small letters and all others in capitals.
Looking forward your feedback.

CrossFitHeerlenCrossFitHeerlen

Thank you for your effort! Looks already great but still some points of improvement:
- please use capitals only for 'EST 2015' and can you try to place it in the kettlebell (for the left logo)? If it doesn't fit you can maybe use 'EST '15' instead of 'EST 2015'
- I'm curious how the logo will look in white on a black background. Can you show that to me?

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logo-krisi-oNbBRBK4

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CrossFitHeerlenCrossFitHeerlen

+ overal design
- please use capitals only for taglines
+/- I wonder how the tagline 'IMPROVE YOUR FITNESS' will look when 'IM' in 'IMPROVE' is written Italic instead of in parentheses

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logo-krisi-n8xjpQY4

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CrossFitHeerlenCrossFitHeerlen

See feedback last design

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logo-krisi-Gyfdql6W

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CrossFitHeerlenCrossFitHeerlen

+ creativity
- missing barbell
+/- great design but it's not possible to use the logo in one color anymore (like your first design / only white for example) because if we'll use it in one color the kettlebell and background of the tagline will overlap

CrossFitHeerlenCrossFitHeerlen

P.s. Think outside of the box. The outlining does not have be exactly the same as the CrossFit Games logo. It must emphasize the strong look and feel. Maybe you can make the taglines look more like the outlining by only using capitals for the taglines. You're close!

krisikrisi

Thank you for this comments. I will work on it.

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logo-krisi-Aljtevz6

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CrossFitHeerlenCrossFitHeerlen

+ registered trademark symbol (®)
+ Impact font
+ Barbell graphic
+ outlining
- no tagline '(Im)prove your fitness'
- barbell graphic is not realistic (barbell plates have the same height, they only differ in thickness if plates are heavier)
- Spacing between text and border (looks like text is not centered, do not count in the registered trademark symbol)
- no kettlebell graphic

CrossFitHeerlenCrossFitHeerlen

P.s. Great design!

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