Creation of a logo for a cultural association

Contest holder: Les Alliés des arts
Category: Logo design
Status: Ended

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Start date: 03-04-2021

Ending date: 10-05-2021

Total budget: € 100.00

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A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

The non-profit organization "Les Alliés des arts", recently created in Paris, France needs a logo.

1. NAME OF THE ASSOCIATION
The name of the association is a reference to the patrons (see "The target") that we want to find to help us in our mission (see "Company description").
These patrons are invited to become “allies of the arts”.
The name of the association therefore does not refer to the artists benefiting from the action of the association, or the association of patrons and artists.

2. LOGO OF THE ASSOCIATION
Two objectives are assigned to the logo, for potential patrons.

2.1 BE A MOTIVATION ELEMENT
The logo should make people want to support the association.
To motivate and seduce those solicited, one of the driving forces may be to offer a counterpart to their donation.
This consideration can be to value them, to praise them. The association can thus appear as a club of patrons whose membership is sought (like Rotary or Lions Clubs).
The logo can therefore illustrate two ideas:
- the association is: prestigious, chic.
- the association is: strong, powerful.
But be careful not to go too far! The association should not appear as:
- too elitist or "upscale";
- too "classic" and anchored in the past. It must remain in phase with the contemporary art sector (living artists or active after the Second World War) and with its actors (artists, gallery owners, collectors, influencers, etc.);
- it must not appear as already "rich" (since it is looking for help ...).

2.2 BE AN ELEMENT OF REASSURANCE
The logo should reassure potential patrons of the use that will be made of the loaned premises, equipment and funds granted.
- The logo must present the association as: serious, solid.
- The logo can also illustrate a second idea: that of the association's seniority. Therefore too much modernism should be avoided but, as indicated above, the logo must be that of an association supporting contemporary art).

Company description

1. OBJECTIVE OF THE ASSOCIATION
The association “Les Alliés des arts” works in the field of contemporary art (visual arts exclusively: painting, drawing, sculpture, photography, etc.). Its mission is to support artists, deprived of visibility by the covid-19 epidemic (closure of art centers and galleries, cancellations of fairs, etc.), and to organize exhibitions.

2. ACTIVITY OF THE ASSOCIATION
The association organizes exhibitions in vacant places (shops, offices, etc.) that have been transformed into galleries on an ephemeral basis.

Target group

The association targets natural or legal persons (companies) likely to become patrons by helping it achieve its mission (organize contemporary art exhibitions):

1. owners of vacant premises agreeing to make their property available free of charge to host exhibitions (eg: real estate developers, banks, large companies, etc.);

2. donors who can make a material contribution (cash or material donations) for the organization of exhibitions (eg: business leaders, lawyers, collectors of works of art, etc.).

Colors, favourites and other requirements

1. ELEMENTS OF THE LOGO

1.1 TEXT
1.1.1 The name "Les Alliés des arts"
The association is a recent creation; it is not well-known and investments in communication to make it known will remain very limited. Barring exceptions, the people who will be approached by the association will not have heard of it beforehand.
It therefore appears essential today that the logo should include the name of the association.
1.1.2 Only the name!
We do not recommend adding other texts.

1.2 GRAPHIC ELEMENTS
1.2.1 Graphic elements are an option
Contest participants are free to include, or not, graphic elements in the logo, in addition to the letters of the association’s name.
These possible graphic elements can be:
- frames, emblem or icon, etc. ;
- of all styles: minimalist, drawn, etc.
1.2.2 Graphic elements are a recommended option
We believe that the following possibilities are not promising:
- a logo consisting of the name of the association alone ("typographic logo");
- a logo made up of the name of the association and the letters "AA" (we see this as a repetition. In addition, the association will never have sufficient fame so that the initials "AA" alone will not help to identify it.

2. TYPOGRAPHY
Contest participants are free to choose the script, typeface or font for the association's name.
We recommend that participants keep in mind the characteristics of the logo described in the "Needs" section (seriousness, solidity, etc.).

3. LOGO SHAPE
The logo should be adapted to the location of "profile pictures" on Facebook and other social networks.
It should therefore fit into a square, a circle or a shape of similar proportions.

4. LOGO COLOR(S)
The logo can consist of several colors.

Designer:

joyce62

No comments

Bonsoir,

voilà arrive a la fin du concours.

Cordialement

Joyce

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No comments

Bonsoir,

Voici un dernier jet, en vous souhaitant une bonne soirée.

Cordialement

Joyce

Je ne retiens pas ce logo car l'emblème évoque beaucoup de choses dans lesquelles nous n'allons pas nous reconnaître : des montagnes, un drapeau noir, un soleil levant type drapeau japonais, des soldats modernes pas très avenants...

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No comments

Bonsoir,

D'autres jets;

Cordialement

Joyce

Bonsoir Joyce,

Merci pour ces propositions supplémentaires.

Bien cordialement,

Benoît

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No comments

This contest is finished. Its not possible to reply anymore.

No comments

Bonsoir,

Voici un autre jet avec une mécène qui a le cœur sur la main, n'hésitez pas à commenter mon travail.

Cordialement

Joyce

Bonsoir Joyce,

Merci pour cette proposition, dont le concept est intéressant. La partie typo insiste bien sur le mot important.

Cordialement,

Benoît

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No comments

Merci pour toutes les évaluations et commentaires.

Bonjour Joyce62,

Ce logo fleuri est bien agréable, mais je pense que nous nous éloignons de notre secteur et de notre cible. A mon sens, nous entrons ici dans l'univers de la parfumerie, du bien-être...

Bien à vous,

Benoît

Bonsoir,

Pas forcement Monsieur Benoît, je vais essayée de recogiter, mais avoue avoir du mal (vos attentes) exactement.

Bien à vous

Joyce

Notre cible : des mécènes qui souhaitent aider des artistes à exposer leurs œuvres.
Donc : des personnes (hommes et femmes) qui ne sont pas artistes elles-mêmes, qui sont cultivées, qui disposent de ressources financières moyennes ou importantes.

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No comments

ouais merci pour toutes les évaluations

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No comments

Bonsoir,

Voici un autre jet,

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No comments

Merci pour vos commentaires, et là j'ai remise le peintre qui était trop petit au départ, n'hésitez à commenter vos impression bonne ou mauvaise.

Cordialement

Merci pour cette proposition retravaillée !

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No comments

Bonsoir,

Voici une autre version incorporant deux artistes portant un tableau en forme de rond puisque d'après ce que j'ai lue c'est pour mettre aussi sur un tampon dans diverses couleurs.

Cordialement

Merci pour cette proposition !
Effectivement, l'inscription du logo dans un espace rond est souhaitée (moins pour une utilisation avec un tampon que pour un usage sur les réseaux sociaux).

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No comments

Bonsoir,

Encore merci pour votre évaluation et vos commentaires, j'ai représentée ici un atlas portant une palette et gardée les mêmes éléments c'est-a-dire typo et le pinceau qui remplace le T de arts, encore une fois n'hésitez pas à me faire part de vos commentaires.

Cordialement

Joyce

Merci pour cette nouvelle proposition, Joyce !

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No comments

Bonjour,

Merci pour votre évaluation et vos remarques qui nous permettre d'avancer, ne sait si je suis dans la bonne direction, n'hésitez pas à m'écrire votre ressenti.

Cordialement

permettent

Bonjour Joyce62,

Merci pour votre nouvelle proposition !

La thématique guerrière était, bien sûr, dans notre esprit lorsque nous avons lancé ce concours, et c'est une bonne chose qu'elle soit explorée.

Ma première impression :
- les différents éléments de votre logo sont lisibles, bien répartis, cohérents (avec une préférence pour la version cercle);
- mais la représentation des militaires fait de nos "alliés" des personnes assez "bas de plafond" qui inspirent la peur...

Cordialement,

Benoît

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No comments

Bonjour,

Ma participation à votre projet, n'hésitez pas à me faire part de vos commentaires, afin d'améliorer ou partir dans une autre direction.

Cordialement

Bonjour Joyce62,

Merci pour votre participation !

Ma première impression :
- votre logo s'inscrit dans une forme que nous souhaitions (pour être inclus dans les case "photo d'identité" des réseaux sociaux) ;
- vous être parvenue à dynamiser un carré, qui peut parfois être austère ;
- mais vous insistez sur la composante artistique ("des arts") alors que notre association entend surtout regrouper des "Alliés" ;
- et l'emblème (le peintre) est proportionnellement trop petit pour être visible sur le logo.

Bien cordialement,

Benoît

This contest is finished. Its not possible to reply anymore.

No comments

This contest is finished. Its not possible to reply anymore.

Creation of a logo for a cultural association

It all started with an idea...

Needs

Company description

Target group

Colors, favourites and other requirements

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