Creation of a Logo for a french theater compagny

Start date: 15-04-2019

Ending date: 29-04-2019

Total budget: € 100.00
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stephb

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Hello everyone,

I’m creating a theater company; thus I have a very small budget but truly need a logo.

The company

My company’s called “La Nuit Noire” (so literally “The Black Night”, or “The Dark Night”). The plays consist of contemporary theater (without being too abstract) and deal with themes like marginality, insomnia, substance addiction, anger and how dark a party can get. The aesthetic goes from raw to dreamlike. Although the plays take place in a contemporary world, they always are more or less inspired by dark versions of fairytales (Peter Pan, Alice in Wonderland, Pinocchio, The Little Red Riding Hood).

The logo

I’m thinking of an animal, which could represent or be an allegory of night; especially a wolf or a cat. However, I would like to avoid the cliched wolf howling at the moon or cat on top of a roof at night, because they could make the company look too cute, which I would like to avoid. The animal can have a physical flaw as if it was injured: be too skinny, have a torn ear, a scar or something similar. Concerning its expression, it can have an air of defiance or look like it’s containing its anger without looking too aggressive. It should look threatening though.
The animal can be seen from behind, the front, the side, sitting, shown entirely or partially obscured (in the latter case, I’d like to be able to see or infer the beginning of its neck).

Other ideas

Thinking of a wolf led me to the idea of a pack of wolves in the shade, which I quite like.
The animal’s eye or eyes can be one or two moon(s) (probably full ones) to create a weird effect, just like one of the files I’m adding to this post.
The animal can be anthropomorphic (but shouldn’t look childish or like it belongs to a character from fashion commercials). For example, it can wear a sweater/hoodie, smoke a cigarette etc. It shouldn’t look too fashionable: no suit or cocky expression.

The colors

Considering the company’s name, I think I need the logo to be quite dark. I think I want to avoid very clean styles (for example, a drawing of a wolf with thin black lines with a white background) so that it doesn’t look like a brand logo. However, I like the sketch aesthetic, the use of black and white and of strong contrasts. For example, I like Frank Miller’s aesthetic in Sin City.
I am open to other suggestions: especially concerning the use of blue. The atmosphere can also be dreamlike or psychedelic but not too sweet or poetic.

ATTENTION
Since the company is from Lyon, France, I want to avoid it looking too similar to the local rugby team logo (the LOU).
Thank you for reading my post. I know it’s a long one but I wanted to mention as many ideas as possible.
Have a nice one

Company description


Target group


Colors, favourites and other requirements


Designer: AMADDAMA AMADDAMA
design_logo-amaddama-2BDNRqtc

AMADDAMAAMADDAMA

Bonjour. Voici une version dégradé pour visu.
Bonne réception.
Damien.

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design_logo-amaddama-8wxo9RyK

AMADDAMAAMADDAMA

Bonjour. Un nouveau visuel ou j'ai ajouté un fond qui évoque rideaux de théâtre.
Bonne réception.
Damien.

Anna DeleuilAnna Deleuil

Je préfère la sobriété de votre ancien modèle, le cercle me parait neutre, j'ai peur qu'on ne voit pas assez les rideaux mais plus le noir qui forme une sorte d'étoile et je prefere eviter que ça puisse passer pour un symbole. :)

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design_logo-amaddama-9eTBvOWO

AMADDAMAAMADDAMA

Bonjour. Voici une nouvelle proposition dans la lignée des modifications demandées. En essayant de faire que ce chat ne ressemble pas à celui de la CNT.
Bonne réception.
Damien.

Anna DeleuilAnna Deleuil

Effectivement je trouve que c'est mieux ! merci beaucoup pour ces changements ! :)

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design_logo-amaddama-BtnpRZnU

AMADDAMAAMADDAMA

Bonjour. Je vous remet un premier visuel. L'idée un chat hérissé par la peur avec en fond la nuit. Le cercle forme comme un oeil (le spectateur), le texte est le sourcil. Le chat ce qui est vu. Fichier d'origine vectoriel; Pose couleurs.
Bonne réception.
Damien.

Anna DeleuilAnna Deleuil

Bonjour,
Merci pour cette proposition ! Je pense que le chat gagnerai à être un peu plus fin ou le style moins lisse, comme s'il était plus brouillon, le problème est que le chat qui crache est déjà utilisé par un syndicat anarchiste et qu'il risquerai de commencer a ressembler à leur logo donc je ne sais pas trop comment faire pour eviter qu'ils se ressemblent trop. Je mettrai bien le nom de la compagnie en dessous cependant. Je vais réfléchir ! Merci beaucoup bonne soirée :)

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