Design a ’fresh’ logo for an urban musicgroup

Start date: 06-02-2020

Ending date: 24-05-2020

Total budget: € 250.00
Latest design
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xavier.G

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


General info
With our 'future' logo we would like to express our Urban music formation / group. The logo must consist of a representative symbol / mascot in combination with the word mark.

Image and message
Our music group is called 'NekbrekerZ'. We are mainly involved in the Urbanscene, which is related to hip hop, rap and r & b. Urban literally means street culture.

The story behind our name is that with our appearance, music and personalities, we will break many people's necks and give them a check. We stand for innovation, entertainment, creativity and timelessness. We would also like to express this with our logo.

We ourselves think of a skeleton or someone with the neck turned over, with bulging eyes in a 'funny and creative' way. Of course we also want to give the designer room to play. We want to give the designers the opportunity to make 'other or new' connections with NekbrekerZ.

Target audience
Our target group is a mix of ages (from 12 years and older), girls and boys, men and women, creative, music lovers, with an out of the box mentality and an interest in street culture or culture in general. Are fashion and style conscious and want to distinguish themselves in all kinds of areas.

Purposes
Our logo and possibly corporate identity must have a striking appearance. It must distinguish itself from the many designs that are already present in the Urbanscene. The Logo must have added value for our brand, products such as clothing, events, music etc, and translate our unique characteristics with which our target group can identify.

Company description


Target group


Colors, favourites and other requirements


Designer: Studio Heather Studio Heather
logo-studio-heather-P2BY60tU

No comments

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logo-studio-heather-ySVTVIBM

Studio HeatherStudio Heather

My other concept at the beginning was to use an animal as a brand mascot, zebra or giraffe, or some tall bird...I started with a giraffe with unusual colors. If you like the concept, I will upload other color palettes in order to choose the best one.

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logo-studio-heather-EUxqnxc8

Studio HeatherStudio Heather

Here is a close-up of my logo in case you don't see it well enough put on the hoodie I already uploaded.

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logo-studio-heather-8w6LZ440

Studio HeatherStudio Heather

Hello, guys, here is my interpretation of your request. I tried to cover your audience wide age range and urban style. Let me know if I am even close regarding creativity, innovation and emotion. I still have time to try another style if you can give me some feedback on this one, thank you! :)

NekbrekerZNekbrekerZ

Hi Nice logo. Great techniek. Sorry i am Dutch and my english is not that great. But we need a logo not to hiphop. I mean like graffiti. And Nothing like demons, skullz, blood things like that. We need a funny looking logo. The idea is we that great when we walking by you gonna break your neck. So maybe a funny person with the mouth wide open and eyes popping out. Something like that. Thank you

Studio HeatherStudio Heather

OK, thanks. I will show another concept.

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