vertical version of the previously explained concept [which also allow the two E's to be aligned to support the lift concept.
Design a fresh simple and modern logo for our lift company SME Liften
- Contest holder: Leonard van der Sluijs
- Category: Logo design
- Status: Ended
- Files: File 1, File 2, File 3
Start date: 13-05-2020
Ending date: 20-05-2020
It all started with an idea...
A short, interactive guide helped them discover their design style and clearly captured what they needed.
Brandsupply is a platform where creative professionals and businesses collaborate on unique projects and designs.
Clients looking for a new logo or brand identity describe what they need. Designers can then participate in the project via Brandsupply by submitting one or more designs. In the end, the client chooses the design they like best.
Costs vary depending on the type of project — from €169 for a business or project name to €539 for a complete website. The client decides how much they want to pay for the entire project.


[please, just note that all the logo proposals in perspective [3d, on paper, walls etc, are mockups, and are submitted just for logo presentation; you don't receive a final logo in that form]

No comments

In order to achieve simplicity [by removing everything that is unnecessary], this logo concept is also based on a widely-used elevator button [framed with the same weight square, both referring to "lift"] . The arrow pointing upward is a reflection of the “v”-part of the letter "M", which visually connects the mark to the typeface. Modern, clean and simple, the logo works just from the first sight.

No comments

This logo concept is based on the arrows [symbolizing lift], while the two inner arrows also form a square that refers to lift shape. More over, the arrows are 45 degree rotated letter "L" [of "lift"].
Minimal, clean, simple and functional logo that looks good [and the same] when colored and in black and white version, it also looks good on the white and black background [with, of course, just reversed black and white logo colors].

white logo on a darker [tablet] background. parts of "E" - slightly shortened to make it very clear that it is rotated

a version with "hands" referring to "lifts with personal guidance"

logo presentation - white background [paper]

My concept for your logo is based on a rotated and extended letter "E" that served both as a letter "l" [of "lift"] and the elevators [due to the square shapes in the negative space.
I submit two versions: one without and one with the two additional lines/"hands" to the letter "i" [that refer to "lifts with personal guidance" because the "i" is here a stylized man figure.
The logo is clean, simple, modern and functional. It can be used well on online and offline media, in all color variations and different backgrounds.
Your feedback in Dutch or English is welcome.
[I mean "rectangle shapes", not square :)]