Design a logo for Rodell, a french brand of electric bicycles

Start date: 25-11-2014

Ending date: 09-12-2014

Total budget: € 350.00
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Sbaliyev

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs



Rodell is the brand name of a new French origin brand of electric supported bicycles. The name Rodell stands for strong, which is also one of the main characteristics of the bicycle.
The logo should express firmness, solidness and authenticity without being it pure retro. The brand name Rodell should be central in the logo, a bicycle should not be in the logo at any time.
The logo will be projected on mainly silver and dark blue backgrounds, therefore, the logo should also function in white. The complete logo will be projected on the front of the bike while the name Rodell will come back multiple times at different places on the bike. In addition, the logo will be serving as the main starting point for the design of the website and be seen on every page of it.

Company description


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Target group


Mainly people of 50+ who like to spend their spare time riding the bike.

Colors, favourites and other requirements


The name Rodell must be central in the logo.

Designer: phiinoy phiinoy
logo-phiinoy-qFLNygPQ

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logo-phiinoy-u7gwDAZc

phiinoyphiinoy

This is another versio to my prior entry without the bicycle tire...

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logo-phiinoy-st3UbPnc

phiinoyphiinoy

To capture the retro feel, I chose the Magneto typeface and place it over a very retro style of elements and shapes. Instead of just a plain circle, I made it look like a bicycle tire and with the name Rodell as the focal point. I also incorporated a an orange lightning symbol to give accent as well as signify the company's product of electric supported bicycles.

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