Design a logo for the financial bank of the future

Start date: 25-01-2018

Ending date: 08-02-2018

Total budget: € 100.00
Latest design
Book cover
Arniarts

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are Upp, a fintech startup in Rotterdam. We are a one-stop shop for all new- and old-school investment possibilities. Our offers range from ordinary savings and stock investments to Alt-coins (Bitcoins, Ethereum) and crowdfunding. Everything is always accessible to you through an extremely user-friendly app and website.

Upp is honest, low complex and low-cost. Our main customer is 25-40 years old.

Slogans that represent our attitude:
"Your money. Upp to you"
"Upp. Your money, your way."
"Upp. Low cost, low complexity"
"Money made easy"

We are lookin for a spiffing logo!

Company description


Target group


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Colors, favourites and other requirements


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Designer: Honeybehbeh Honeybehbeh
logo-honeybehbeh-ERrwplbc

HoneybehbehHoneybehbeh

Hallo, hierbij mijn schetsen, ik weet dat dit niet de kwaliteit is waar jullie op zitten te wachten, maar ik wilde eerst weten wat jullie precies voor ogen hadden, voordat ik er meer tijd aan besteed. Hebben jullie misschien kleuren die jullie er in terug willen laten komen, liever een beeld of een letter logo etc. Ik hoor graag van jullie.

Het idee voor de logo's in de cirkel was dat het doet denken aan de crypto currencies, aangezien die bijna altijd in een cirkel staan.

UppUpp

Hoi Honeybehbeh, wij geven onze comment even in het Engels. Mocht je het in het NL willen, laat maar weten!
First of all, many thanks for thinking along and for your input! Much appreciated.

What we find appealing:
- the simplicity
- the use of a combination of a symbol, name and slogan
- the use of multiple colours

What could be improved:
- a different symbol
- of the two examples you have provided us with we like the upper one better
- the use of different colours or the use of a colour with multiple shades. We tend to like blue but not a hard requirement. We are open to suggestions.

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