Design a strong and fresh logo for a new health coaching business

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Start date: 20-07-2014

Ending date: 10-08-2014

Total budget: € 199.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a strong, fresh and simple logo for a health coaching business: All Things Beautiful. The logo should communicate a healthy lifestyle, every aspect of life is beautiful. Use fresh colours, not typically health colours like green, also no girly colours.
The logo should speak to both women and men.

Company description

'All Things Beautiful' coaches individuals in improving their health and lifestyle by guiding them step by step to eat healthier, exercise regularly, find a career and passion they love, to live a more balanced, happier and healthier life:

Target group

Target group are busy professionals aged 25-55.

Colors, favourites and other requirements

The color scheme should feature white as background color with blue color tones. The font should be modern. Either 'All' or 'beautiful' should have modern handwritten font, to make the logo more emotional
Under the logo itself the tagline: 'Living life. Loving food.' should be featured.

Designer: Millwork Millwork
logo-millwork-1NJRLOsa

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logo-millwork-xtHSkNJQ

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logo-millwork-2Bl0ESq8

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MillworkMillwork

Dear Sleung,

I have tried to make many several designs, so I can understand your wishes, Except first mark, I've made a drop and a heart! Tell me your combination.

Martijn (Millwork)

sleungsleung

The one in top right corner is quite nice.

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logo-millwork-ukBoQswi

MillworkMillwork

Dear Sleung,

Is this what you meant?

Martijn (Millwork)

MillworkMillwork

Dear Sleung,

Is this the font you prefer? Is the color the right color? What do you want to change?

Martijn (Millwork)

sleungsleung

Hi Martijn, think the font is too thick and not modern enough. Prefer the logo to have several blue color tones. Realized brown doesn't fit. The tagline should have same font as the business name.

MillworkMillwork

Dear Sleung,

Thanks for the feedback, I'm gonna try to fix this!

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logo-millwork-wNCj9Bpo

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sleungsleung

Like the heart between the tagline, though it makes it immediately more girly.

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logo-millwork-vkt0LJRo

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sleungsleung

Hi there, can you remove the frame and the little hearts on the i? Prefer a more modern font. Like the 'sun' though.

MillworkMillwork

Sleung,

Thanks, I shall make a new one!

Martijn

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logo-millwork-g4zgX3Qm

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