It all started with an idea...

Needs

Develop a NEW logo for a local village festival
The festival is already 44 years old, lasts 3 days, and has approximately 4,000 visitors.

name: Rollofeesten or Rollo (self invented is also possible)

Core values:
the Rollegem character / entity, namely the sense of community
Cooperation (main pillar) with local associations, traders/commerce
Free event
Local
a little West Flemish orientated

Logo:
there is currently no real logo
We now work with a sketch of tree (landmark in Rollegem) and the church, which represent the village and location.
However, this is very old-fashioned and needs updating
The new logo must therefore be sleek, modern, innovative, professional and must attract new people to participate in the festival


If logo is ok, probably also corporate identity and website to redesign...

Company description

Target group

Target audience: combination of young and old people
(Friday party for youth, Saturday afternoon for families of children 12yr, evening life performance (mixed audience)
In meanwhile the local commerce shows their dishes, and a businessreception for larger dealers is integrated.

Colors, favourites and other requirements

Logo:
there is current no real logo
We now work with a sketch of tree (landmark in Rollegem) and the church, which represent the village and location.
However, this is very old-fashioned and needs new design
No specific colour

We want to see our core values be integrated in the design (Co-operation, local, free, party)
Logo must invite to party at our festival
Logo in 3 D
Work around letter R, in combination with "feesten"