Logo design - Apartment rentals in Brazil and abroad

Start date: 06-05-2015

Ending date: 31-05-2015

Total budget: € 329.00
Latest design
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ozalee

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We have invested in beachfront apartments in Fortaleza, Brazil. We created a website to rent them for vacation rentals, like a hotel reservation website.

Currently we totally change the graphic design, so we need to make sure our logo will match our new website.

In the future, it is possible that we invest in new apartments, still seafront and in prime locations, but not necessarily in Brazil. This is why the logo doesn't have to be attached to a particular country.

It should reflect: holiday (the scenery and relax, but also the party), the exotic, but also seriousness. We are investors, with staff on hand to greet customers in a professional way, we aren't amateurs.

Thank you to check out the links in "Color, favorites and other requirements" to know more about the graphic requirements.

Company description


Our apartments are located on the most beautiful avenue of the city, beside the beach and shops. They are located in an hotel residence, which means that our customers can have the freedom of a fully equipped apartment with kitchen, or be offered traditional hotel services (catering, daily housekeeping, sports facilities ...).

Target group


Our price positioning focuses on the medium range, our customers are mainly couples aged 30 to 50, traveling for leisure or even business. They generally come from Latin America and North America, more rarely in Europe, but as announced in "Need", the logo should not be restricted to the geographical area of Brazil.

Colors, favourites and other requirements


1) The logo must contains the name "Seaflats", the font used should be modern;
2) We must be able to add ".com" when we will use the logo in promotional videos (see attached);
3) It must be visible preferably on white background but also on black / dark / colored one;
4) No representation of people in the logo or commonplace like earth / globe / world with an airplane ... We are not travel agents but investors, owners of apartments;
5) Regarding colors, they must match with the new design, but not necessarily tone-on-tone either. The logo can be colorful, vivid, it must express the joy of life, the pleasure of discovering new horizons. In short, an invitation to travel;

To see the old logo on the former site: http://seaflats.com/seaflat_v_3_002.html and to see the second booking site (the two sites will be merged and thus revised): http://bookinghotelflats.com /

-> IMPORTANT: to see some visuals of the new website and the location of the logo: http://we.tl/OJ3qbuf20c or view files attached to this presentation (in French but it's the visual that matter).

Designer: SouriStudio SouriStudio
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SouriStudioSouriStudio

Voila la version incrusté vidéo. Je préfère personnellement la version blanche qui laisse apparaître l'image derrière..Je reste à l'écoute de vos suggestions.

Bien cordialement,

Andréa.

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SeaflatsSeaflats

C'est mieux ainsi. Le point sur lequel porte nos interrogations est la pastille. Pourriez-vous nous faire une variante à ce niveau ?

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SeaflatsSeaflats

le logo doit doit inviter l'internaute à nous contacter donc ne pas oublier le .com

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SouriStudioSouriStudio

Bonjour, voici une variante du premier logo, plus simplifié mais toujours aussi ludique et attractif. Les couleurs sont à définir avec vous, mais pourquoi pas du rose/orange pour contraster avec le site. Je reste à l'écoute de vos suggestions.
Bien cordialement,
Andréa.

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design_logo-dre-nBVp5m9g

SouriStudioSouriStudio

Bonjour, Voici ma première proposition pour le logo SeaFlats. J'ai gardé le palmier et ai choisi une typographie Art déco qui donne un effet frais et ludique. Les couleurs concordent avec le website et j'ai ajouté le orange pour une touche de chaleur.
J'espère être sur la bonne voie!
Bien cordialement,
Andréa.

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