Logo design - Apartment rentals in Brazil and abroad

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Start date: 06-05-2015

Ending date: 31-05-2015

Total budget: € 329.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We have invested in beachfront apartments in Fortaleza, Brazil. We created a website to rent them for vacation rentals, like a hotel reservation website.

Currently we totally change the graphic design, so we need to make sure our logo will match our new website.

In the future, it is possible that we invest in new apartments, still seafront and in prime locations, but not necessarily in Brazil. This is why the logo doesn't have to be attached to a particular country.

It should reflect: holiday (the scenery and relax, but also the party), the exotic, but also seriousness. We are investors, with staff on hand to greet customers in a professional way, we aren't amateurs.

Thank you to check out the links in "Color, favorites and other requirements" to know more about the graphic requirements.

Company description

Our apartments are located on the most beautiful avenue of the city, beside the beach and shops. They are located in an hotel residence, which means that our customers can have the freedom of a fully equipped apartment with kitchen, or be offered traditional hotel services (catering, daily housekeeping, sports facilities ...).

Target group

Our price positioning focuses on the medium range, our customers are mainly couples aged 30 to 50, traveling for leisure or even business. They generally come from Latin America and North America, more rarely in Europe, but as announced in "Need", the logo should not be restricted to the geographical area of Brazil.

Colors, favourites and other requirements

1) The logo must contains the name "Seaflats", the font used should be modern;
2) We must be able to add ".com" when we will use the logo in promotional videos (see attached);
3) It must be visible preferably on white background but also on black / dark / colored one;
4) No representation of people in the logo or commonplace like earth / globe / world with an airplane ... We are not travel agents but investors, owners of apartments;
5) Regarding colors, they must match with the new design, but not necessarily tone-on-tone either. The logo can be colorful, vivid, it must express the joy of life, the pleasure of discovering new horizons. In short, an invitation to travel;

To see the old logo on the former site: http://seaflats.com/seaflat_v_3_002.html and to see the second booking site (the two sites will be merged and thus revised): http://bookinghotelflats.com /

-> IMPORTANT: to see some visuals of the new website and the location of the logo: http://we.tl/OJ3qbuf20c or view files attached to this presentation (in French but it's the visual that matter).

Designer: Vinciane Vinciane
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VincianeVinciane

Bonjour,
Je vous soumets le nouveau logo ci joint.
L'écriture est sobre et épurée, la couleur est un pantone actuelle et tendance.
Le logo émane (selon moi) l'exotisme associé au sérieux.
Il reflète une prestation claire, et professionnelle.

Il n'y a aucune connotations géographique, et le coloris apporte l'esprit du bord de mer et l'exotisme.
Comme précisé j'ai évité les clichés, et opte pour un parti pris design minimaliste.
Celà apporte au logo l'aspect professionnel de votre entreprise et de vos prestations.

Il est visible sur fond blanc, noir et coloré, et comme vous pouvez le voir sur la plaquette ci joint, il est aussi possible d'ajouter le ".com".

Enfin, il s'adapte à votre nouveau site en construction, tout en suivant l'idée de l'invitation au voyage et à la détente.


En espérant que ma proposition vous convienne :-)

Cordialement.

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