Logo design for design hotels group

Contest holder: Michael Struck
Category: Logo design
Status: Ended

GET A DESIGN

Start date: 08-02-2013

Ending date: 15-02-2013

Total budget: € 199.00

Latest design

palmafontana

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name: Ruby

Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious

Company description

Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.

Target group

Positioning: All that you care for, in style. Nothing else. Finally.

Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.

Colors, favourites and other requirements

- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)

Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.

Designer:

GaetanBosloup

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This contest is finished. Its not possible to reply anymore.

Hello,

Here is my proposal logo for your business. I also created a full identity to see what would reele use this logo for your business.

I used soft colors and classes to give a made which reflects the image of your hotel. The colors are dark and classes to show the luxury and comfort of your hotel.

The shapes are rounded and modern, perfect for embarking on this environment.

I'm sorry for my bad english ...

I look forward to your comments and I remain at your disposal for any kind of change.

Yours.