Logo design for design hotels group

Contest holder: Michael Struck
Category: Logo design
Status: Ended

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Start date: 08-02-2013

Ending date: 15-02-2013

Total budget: € 199.00

Latest design

palmafontana

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name: Ruby

Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious

Company description

Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.

Target group

Positioning: All that you care for, in style. Nothing else. Finally.

Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.

Colors, favourites and other requirements

- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)

Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.