Logo design for design hotels group

GET A DESIGN

Start date: 08-02-2013

Ending date: 15-02-2013

Total budget: € 199.00
Latest design
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palmafontana

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Brand name: Ruby

Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious

Company description

Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.

Target group

Positioning: All that you care for, in style. Nothing else. Finally.

Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.

Colors, favourites and other requirements

- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)

Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.

Designer: Budget Media Budget Media
logo-budget-media-3x7XtDP6

Budget Media Budget Media

Good day, this is our first proposal for your logo, feedback is Welcome, we are very curious what you think of it. You can click the picture for the actual size and color shade, we provide the files in every conceivable format .jpg .gif .eps .png .psd .pdf and of course the .ai (adobe illustrator verctor format) for all your expressions.

Cheers Mark

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