It all started with an idea...

Needs

Wee need a logo for our new web site stay-fresh (or rester-frais in french) which will sell cooling clothes and equipments : new technology that considerably cools down body temperature by hot weather.
Technical needs :
- the logo should be "simple" (we would like to be able to embroider it on some clothes)
- the logo should immediately make you think of freshness
- the logo should be immediately identifiable, go straight to the aim

Company description

Target group

With this web site we want to touch specially individuals : professional or individual sportsmen, bikers, old and federalized people, pets owners, anybody who needs some freshness.
We also will have a category for professionals, hot time weather workers.

Colors, favourites and other requirements

Nothing special on that side. Be creative ;)