Logo for caterer who deliver good and fresh meals at home

GET A DESIGN

Start date: 12-12-2014

Ending date: 07-01-2015

Total budget: € 199.00
Latest design
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MiliG

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For now we need a logo, eventually we also need business cards and packaging design.

Google ‘ready-to-eat meals packaging’ ALL you see is NOT what we would like to be.
Google ‘best design packaging’ and you see a lot of great innovative designs.

NEW! Pls notice I uploaded two new 'inspiration' briefings.

Company description

Name of the company:
lekker thuis eten (translation: nice/good food at home)

Sector:
caterer who deliver at home

USP:
- very good price/quality
- a fresh meal for every day
- for everyone, even with dietary

Target group

Target group:
- Everybody who wants a good, fresh dinner but isn’t able (or don’t want) to prepare the meal himself.

Colors, favourites and other requirements

Wishes for the logo design (principles of logo design):

1. Simple
2. Memorable (time will tell ;-))
3. Timeless
If the logo is used in black/white, it must be timeless. If we use the colours you suggest, it could be more fashionable. By the way: we love distinctive colours!
4. Versatile
We would like to receive it as a vector. The logo will at least be used for business cards, on packaging and website.
5. Appropriate
There’s no better way to explain then to quote David Airy:

‘A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc..’

Creativity of the logo:
Most important: remain the above principles! The creative part should be particularly shown up in the use of the logo.

Keywords:
No fork & knife!
No script letter!
Fresh
Chic
Tasty


Suggestions for colours:
- maybe combine pantone 494/pantone 571/white/gold
- maybe combine pantone 550/pantone 5185/pantone 187 and white
- or maybe find here your inspiration: http://www.modernehippies.nl/scholten-baijings/

Designer: MiliG MiliG
logo-whitecat-yAr4fPW4

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logo-whitecat-uSwjq9C4

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MiliGMiliG

If your business is as per your said "caterer who deliver at home " then this is the PERFECT logo for your business .......

studioZstudioZ

nice try

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logo-whitecat-urKCwhJA

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lekker thuis etenlekker thuis eten

Thank you for you creative submissions. I think we're going to choose a different style at the end of the contest.

MiliGMiliG

Thanks for your feedback .... its your contest and your wish what to choose or not in End or beginning .... loved to work in your contest ........all the best ...if any help needed feel free to contact .... urlovemein@yahoo.com

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logo-whitecat-YM3dCYme

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MiliGMiliG

ANy feedback please

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logo-whitecat-VUHTwK9Y

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MiliGMiliG

Here is my 1st creativity according to your brief of logo's of other comanies ( Apple, Mercedes etc...) waiting for your reply and what you think about my creative idea ....

lekker thuis etenlekker thuis eten

I'm very positive surprised ;-) It's nothing, but it could be anything! This is something to discuss with my partners. Have you got some more to discuss?

MiliGMiliG

Thanks for yourself to be positive and surprised ... it depends on our look and thinking what we see in it... you can't say nothing and you can't say anything too ... lets see your partners decision on it then i can understand what to give next and in which path ...looking forward to yourside ....whitecat

MiliGMiliG

I know it is very hard to to keep the logo's like Apple, mercedes etc... easy to say

MiliGMiliG

Just one question, are you interested your logo to be same as soup's logo (the hand caring plate)

lekker thuis etenlekker thuis eten

At first not, but your colleague Petje gave some great options that we seriously consider.

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