It all started with an idea...

Needs

The name is CRUNCH. It is a new unit within an existing PR agency. Target group brands / companies active in food and drink.

Preferred is a name logo (so do not necessarily include a figurative mark).

Important 1: The name logo should also be appropriate with the subtitle "Flavored by HPB"

So the logo must be used both with and without subtitle.

HPB stands for the parent company: The PR Bureau, an Amsterdam based agency with multiple units (www.hetprbureau.nl/en)

Style / color / font: is not predefined. For sure not too clean or ultramodern. More warm colors and bold fonts. Could be seventies, can be solid / bold or any other style. Primary goal: Must be appropriate for communication on food and good food.

See also attachment for other labels within the HPB group.

Company description

HPB is one of the leading PR Communication Offices in the Netherlands.
The group consists of several separate units with own specialization.

Target group

Brands en organizations active in foodmarket: like fast moving consumer goods, restaurants, food producers.

Colors, favourites and other requirements