Logo for research project on physical activity!

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Start date: 22-08-2013

Ending date: 22-09-2013

Total budget: € 199.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a logo for "Active2Gether": an innovative research project on physical activity in young adults (18-25 yrs). The logo should look sleek and smooth and it should show innovation. We should be able to use the logo in two ways: as figurative mark and as combination of figurative mark and project name.

We're open to two kinds of logos:
(1) A logo that represents very clearly what our project is about: physical activity, young adults (18-25 yrs), social media, 'intelligent' system.
(2) A more abstract logo that represents what our project is about less explicitly, but that is appealing and recognizable.

We don't have a strong preference for either of the two types, but either way: we want something that looks nice (typo)graphically! Who'll make us happy?

Company description

The research project Active2Gether is a collaboration between the department of Artificial Intelligence at the VU University in Amsterdam, the department of Biostatistics & Epidemiology at the VU Medical Center and Philips Research. Its objective is to design a system that motivates young adults (18-25 yrs) to be more physically active. The three key aspects of this system are: (1) physical activity, (2) influence of social networks and social media, and (3) innovation and intelligence.

Target group

The logo is meant to provide the research project with a ‘face’ to the outside world. That means that the target audience is very broad, although it mainly consists of other researchers in related domains (Artificial Intelligence and Health Promotion). The logo could also be used in recruiting potential users of the system, so it should also appeal to young adults of 18 to 25 years old. Possibly, we will also use the logo for the system’s app in the iTunes app store and the Google Play store.

Colors, favourites and other requirements

The logos of all parties involved are predominantly blue, so it seems logical to show these colors in the logo of Active2Gether as well. However, this is no requirement: we are open to other suggestions and ideas. We prefer a modern and mature design, in which the focal points of the project are directly or indirectly recognizable: physical activity, social influences and innovation.

Designer: Pegaze3000 Pegaze3000
design_logo-pegaze3000-yqaLK1Mu

No comments

Active2GetherActive2Gether

Hi Pegaze3000,

Thanks for this impression! This is very nice to see!

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.
design_logo-pegaze3000-yEGcW8yu

Pegaze3000Pegaze3000

Hello,
Here is a proposal with clothes, headphones and a phone to make it look like any jogger.
I changed the font.
Best regards

Active2GetherActive2Gether

Dear Pegaze3000,

Thanks for the adjustments. Adding the clothes and phone plus earphones is a move in the right direction. However, we're still a bit concerned that the logo might be focused too much on ahtletics and sports. (It evokes associations to a Runkeeper-like application.) Our project is about supporting people to make active decisions in daily life, rather than supporting people to improve their athletic performance. We will still keep your design in mind, but we hope that you see our point.

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.
design_logo-pegaze3000-LLfEetPM

No comments

Active2GetherActive2Gether

Beste Pegaze3000,

We vinden het vorige design mooier. We zijn geen grote fans van deze kleuren en de cirkels.

Groeten,
het Active2Gether team

===

Dear Pegaze3000,

We like the previous design better. We're no big fans of these colors and the circles.

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.
design_logo-pegaze3000-KjLVr10K

Pegaze3000Pegaze3000

Hello,
here are my proposals.
Regards

Active2GetherActive2Gether

Beste Pegaze3000,

Bedankt voor je ontwerp. We vinden de rennende mannetjes er leuk uitzien. We willen alleen voorkomen dat het logo de indruk wekt dat ons project over atletiek gaat, aangezien de mannetjes er nogal atletisch uitzien. Zou je dat kunnen proberen aan te passen? Daarnaast geven we ook de voorkeur een iets interessanter lettertype. We zouden het ook leuk vinden om te zien hoe het eruit ziet als het mannetje een mobieltje in zijn hand heeft.

Groeten,
het Active2Gether team

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Dear Pegaze3000,

Thank you for your design. We like the running men. However, we want to avoid that the logo gives the impression that our project is about athletics, as the men look quite athletic. Could you try to adjust that? Additionally, we would prefer a more interesting font. We're also curious to see what it looks like if the man is holding a phone in his hand.

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.