Logo for research project on physical activity!

GET A DESIGN

Start date: 22-08-2013

Ending date: 22-09-2013

Total budget: € 199.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a logo for "Active2Gether": an innovative research project on physical activity in young adults (18-25 yrs). The logo should look sleek and smooth and it should show innovation. We should be able to use the logo in two ways: as figurative mark and as combination of figurative mark and project name.

We're open to two kinds of logos:
(1) A logo that represents very clearly what our project is about: physical activity, young adults (18-25 yrs), social media, 'intelligent' system.
(2) A more abstract logo that represents what our project is about less explicitly, but that is appealing and recognizable.

We don't have a strong preference for either of the two types, but either way: we want something that looks nice (typo)graphically! Who'll make us happy?

Company description

The research project Active2Gether is a collaboration between the department of Artificial Intelligence at the VU University in Amsterdam, the department of Biostatistics & Epidemiology at the VU Medical Center and Philips Research. Its objective is to design a system that motivates young adults (18-25 yrs) to be more physically active. The three key aspects of this system are: (1) physical activity, (2) influence of social networks and social media, and (3) innovation and intelligence.

Target group

The logo is meant to provide the research project with a ‘face’ to the outside world. That means that the target audience is very broad, although it mainly consists of other researchers in related domains (Artificial Intelligence and Health Promotion). The logo could also be used in recruiting potential users of the system, so it should also appeal to young adults of 18 to 25 years old. Possibly, we will also use the logo for the system’s app in the iTunes app store and the Google Play store.

Colors, favourites and other requirements

The logos of all parties involved are predominantly blue, so it seems logical to show these colors in the logo of Active2Gether as well. However, this is no requirement: we are open to other suggestions and ideas. We prefer a modern and mature design, in which the focal points of the project are directly or indirectly recognizable: physical activity, social influences and innovation.

Designer: BureauKomma BureauKomma
logo-bureaukomma-tELajCPA

No comments

Active2GetherActive2Gether

Beste Koos,

Dank voor je aanpassingen. We vinden helaas dat je ontwerp te veel doet denken aan applicaties als Runkeeper. Het is het net niet voor ons. Toch bedankt!

Groeten,
het Active2Gether team

===

Dear Koos,

Thanks for the adjustments. Unfortunately, we think that your design evokes associations with Runkeeper-like applications. It's just not right for us. Thanks anyway!

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.
logo-bureaukomma-kZtTSux6

BureauKommaBureauKomma

goedemiddag,

bij deze een nieuw voorstel a.d.h.v. uw vorige feedback. m.v.g. koos

This contest is finished. Its not possible to reply anymore.
logo-bureaukomma-R3HKd30C

No comments

Active2GetherActive2Gether

Beste Koos,

Deze kleuren vinden we mooier. We willen echter graag een logo waarvan we het beeldmerk en de naam apart kunnen gebruiken, dus de A2G letters passen daar niet in.

Groeten,
het Active2Gether team

===

Dear Koos,

We like these colors better. We are looking for a logo with a figurative mark that can be used separately of the name Active2Gether, so the A2G letters are not working for us.

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.
logo-bureaukomma-Podt1IEC

BureauKommaBureauKomma

Goedemiddag,

bij deze mijn voorstel voor uw logo, feedback is van harte welkom, ik ben erg benieuwd wat u er van vind.

Het logo is opgemaakt in adobe illustrator, en is vector based (te vergroten zo groot u wil zonder kwaliteitsverlies) verder aan te leveren in elk bestandsformaat.

Mocht dit logo u bevallen kan ik een eventueel huisstijl voorstel doen.

m.v.g. koos

Active2GetherActive2Gether

Beste Koos,

Bedankt voor je ontwerp. We staan open voor andere kleuren dan blauwtinten, maar deze combinatie vinden we niet zo geslaagd.

Groeten,
het Active2Gether team

===

Dear Koos,

Thank you for your design. We're open to other colors than shades of blue, but we don't really like this combination.

Regards,
the Active2Gether team

This contest is finished. Its not possible to reply anymore.