It all started with an idea...

The right strategy breaks through the company wall and makes the company grow.

Hi Adam,
Many thanks for all your contributions. Really.
But I think I might have put you on the wrong track and it feels that this direction is not really going to make it. The explanation is valid but it does feel too much like a dartboard and we are looking for something more fresh.
Sorry about this, but thnaks for all your ideas. maybe a next time?
adri

Hi,

Another version.

The general idea stays the same.

The blue circle still represents the company.

I made the blue circle on the outside thicker an bigger, which represents the growth of the company.

Regards

Adam

Hi,

Here is another version.

I hope you like this one better.

Regards

Adam

Hi Adam,
Thanks for all the work, really appreciated!
I am afraid to say that i did not directly get the gut feeling of Yes!
Maybe it is my fault of trying to steer you too much.
(and it is clear that design is not my strenght...)

It feel that it becomes too straight and too layered or something. The arrows now play a big role, they are too much in your face, too large, make it too square maybe? I don't know. The first logo felt more natural from a Form perspective - all structures were an integral part of the whole. If we could only achieve that symmetry/holistic feeling of the logo and still convey that message of growth....

Hi,

Thanks for your feedback.

I'm glad I could inspire you.

I send you two versions of the logo.

I've put the arrows on the outside of the circle in front of the orange structures.

So, advising on the right strategy will make the company grow.

I hope you like it.

Regards

Adam

Hi Adam,
Thanks for the adaptations!
First of all, I like the top logo slightly more. Would it also work with the Words in orange and blue? (either "strategies in orange, inc. in blue or other way around).
Similar with the green square (the strategy) in the middle. Could that be blue or would it become less clear that this is the thing (the strategy) that it is all about? It would save one colour...

Most importantly: I feel that with my idea on the arrows on the outside it destroys a bit the integrated symmetry of your first logo.... you now added the 4 corner triangles but they do not symbolise anything directly and the outward arrows make the visual impact less unique. Damn, would have been so fitting otherwise...
Do you think you could do anything clever with the arrows still as part of the 'inner structure' but then pointing to the outside? I feel we were almost there, hope it doesn't 'slip through our fingers' now...

Hi,

My proposal for the logo.

Idea:'The structure within is held together by the forces (strategies) of the whole (company) itself, after the intervention of your consulting firm.'

I'm looking forward to your feedback.

Regards

Adam

hi Adam,
this is really promising!
I like the overall idea and the general look and feel (tight, simple but with strong message)
Really hope we can build on this bit further and arrive at something special.
You inspired me with your explanation and It got me thinking further:
- the 4 orange structures would represent the aspects that we consider when advising on the right strategy (external trends - industry dynamics - consumer behaviour- internal company capabilities). These aspects all relate to each other and the right strategy (the green thing in middle) connects it all and holds it together so that the company FITS within its overall environment
- in that case i could see the arrows pointing the other way, symbolising Growth. the strategies help to grow the company
- if the company is represented by the blue circle (the whole) , could you visualise a
that growth through a growing circle (s) or something?
Maybe this is a stupid thought and maybe it does not visually work - but the symbolic makes total sense to me and we can easily explain our own vision on strategy through the logo.
Would be great if you can give it a go!

minor points: there should Not be a dot between strategies and inc. the dot should be behind inc. "strategies inc." maybe have the "inc." in different colour (does grey work?)to highlight where we differentiate ourselves from the other strategy firms?

lookimg forward to your idea!