It all started with an idea...

Needs

Logo required for a start-up company, selling food specialties from small Greek producers.

The name of the company is "The Hellenic Fine Food Company" selling traditional foods such as olive oil, olives, preserved fruits, dried fruits and nuts, herbs, preserved meats, cheese, etc.

The focus is on quality of products and on traditional/organic/careful production methods.

We imagine the logo to have a certain old-school style in terms of font and appearance, suggesting a certain tradition. Time-less. Nothing too sleek and modern. And please, NO Greek columns, statues, or other equally worn elements.

ADDITIONAL INFORMATION AFTER REVIEWING THE FIRST ROUND OF PROPOSALS: the company deals in a variety of products, not just olive-based products. Therefore, please do not focus on designs using (only) olive branches, olives or olive trees as the main visual element.

We look forward to seeing your suggestions.

Company description

Target group

Age-group: 30+. Educated. Middle to high income. We are offering quality products at affordable prices. Therefore the logo should be sufficiently down to earth, and not appear to be addressing a luxury segment only.

Colors, favourites and other requirements

Will consider all options in line with above requirements.

ADDITIONAL INFORMATION AFTER REVIEWING THE FIRST ROUND OF PROPOSALS: designs should following a simple colour scheme. Even black and white would be an option. But multiple colours won't work for us.