Logo of a new kidstore in Paris smart and trendy : Bouh !

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Start date: 13-11-2013

Ending date: 27-01-2014

Total budget: € 229.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Need a logo sober and classy for a smart population and at the same time a little bit playful because it is a shop for children. A little bit rock, a little bit soft...
The logo has to serve as physical sign to the store but also for the trade web site, loyalty cards, bags, flyers...

Company description

Bouh!
Is a concept-store in Paris for 0-10 year old child proposing all that we can find in a room : furniture, shoes, clothes, accessories, toys, blankets, decoration, jewels, linen of bed... Products of partially organic quality, partially made in France, small creators and brand recognized.
It is also a space of workshops for child.

Target group

Main target: Parisian bobo with child of 0-10 but globally every person having a present to be made for a child. For the site : demanding parents looking for the quality and the beautiful things to be offered.

Colors, favourites and other requirements

The logo must be readable in n&b but otherwise colors are: black, white, fluorescent pink (magenta) and gold.
A version just with " bouh!" is needed and a version with the baseline "sélection pointue pour parents exigeants" and a declension for the workshops. No bubbles of BD! Authorized stars.

Designer: PGécrivainpublic PGécrivainpublic
design_logo-pgecrivainpublic-JemRpNdQ

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cathploquincathploquin

c'est sympa mais ça me fait plus penser à Gulli la chaine de dessins animés qu'à une boutique branchée.

PGécrivainpublicPGécrivainpublic

certes, une écriture plus sobre alors. une design flat type ios7? (iphone) et un élément "décrochant " sur la typo sans pictogramme...

PGécrivainpublicPGécrivainpublic

... ou vintage

cathploquincathploquin

oui ! sobriété, design minimaliste, le vintage me plait aussi. L'Amérique années 50, les étoiles Amish... et en même temps le chic parisien.

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cathploquincathploquin

fond blanc de préférence

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PGécrivainpublicPGécrivainpublic

bonjour,
Merci pour votre retour...
Cordialement
Patrick

cathploquincathploquin

Quelle rapidité ! Pour moi Bouh ! évoque les jeux d'enfant mais ne doit surtout pas faire peur donc je ne suis pas pour le fond noir dans ce cas. J'aimerais du rose magenta et / ou du doré. La typo n'est pas désagréable, à voir. Et on ne lit pas assez bien la baseline.
Merci pour ce premier essai !

PGécrivainpublicPGécrivainpublic

Ok,
Je m'interrogeais justement sur le sens du bouh !
voilà c'est dit.
A+

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