Multy brand loyalty program

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Start date: 08-06-2014

Ending date: 22-06-2014

Total budget: € 299.00
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Joao

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a clear and bright logo for a new online and mobile based loyalty program. The logo should communicate reliable and trustful long lasting relationship. We want to use the logo also to identify point to be gained by users.

Company description

A multy brand loyalty program with an innovative way to accumulate points and gain rewards (loyalty program)
MLP program aims to reach customers close to their preferred shop or brand to facilitate their buys, through geolocalization and ANPR technology (connected commerce).
MLP will give the opportunity to users to access in a comfortable way to promotions and special discounts for goods and services (private shopping).

Target group

Our partner are B2B, each customer of their own brand will have access to the program by recognizing the logo/brand.

Colors, favourites and other requirements

Designer: khatika khatika
design_logo-khatika-8rsVgNIe

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khatikakhatika

Hello,and thanks for your feedback.

If we want to insert the letters "mlp" on the inside; I think another typography would be more appropriate (more standard, more readable), I can also try with another form of pinpoint if you wish.

Regards,
Catherine.

Giorgio amatoGiorgio amato

thank you
I agree with you, could you try another typography?
can you also try another form of the pinpoint?

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design_logo-khatika-VJWGCEMK

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Giorgio amatoGiorgio amato

could you try to put the mlp letters inside the pinpoint?

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design_logo-khatika-TSZ5mbCK

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Giorgio amatoGiorgio amato

thank you for your proposals.
we prefer the star more visible.
could you also try to make the letters bigger, reducing the difference with the pinpoint?

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design_logo-khatika-QMyTlDGK

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