Multy brand loyalty program

Start date: 08-06-2014

Ending date: 22-06-2014

Total budget: € 299.00
Latest design
Book cover
Joao

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a clear and bright logo for a new online and mobile based loyalty program. The logo should communicate reliable and trustful long lasting relationship. We want to use the logo also to identify point to be gained by users.

Company description


A multy brand loyalty program with an innovative way to accumulate points and gain rewards (loyalty program)
MLP program aims to reach customers close to their preferred shop or brand to facilitate their buys, through geolocalization and ANPR technology (connected commerce).
MLP will give the opportunity to users to access in a comfortable way to promotions and special discounts for goods and services (private shopping).

Target group


Our partner are B2B, each customer of their own brand will have access to the program by recognizing the logo/brand.

Colors, favourites and other requirements


Designer: Orange+Blue Orange+Blue
logo-orangeblue-sBHzxgmW

Orange+BlueOrange+Blue

i hope this is wat u had in mind:

Giorgio amatoGiorgio amato

yes it is.
thank you

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logo-orangeblue-XATQbrWK

Orange+BlueOrange+Blue

hereby the mix. we intentionally made the stars "all over the place" so it creates a bit of a pattern and looks less crowded than with just 2 or 3 extra stars with radiation:

Giorgio amatoGiorgio amato

thank you very much.
I kindly ask you my last request.
could you try to give the form of a pinpoint to the radiation of the three stars of the first disegn? I mean: leaving the first orange circle with the star as it is and giving only to the radiation the form of a pinpoint

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logo-orangeblue-47WSndE8

Orange+BlueOrange+Blue

Thank you kinldy,

hereby as suggested a star with the original google maps pinpoint. the previous was more based upon the GPS signal finding...with overlapping areas.

Giorgio amatoGiorgio amato

thank you.
the idea is that a member gets points becouse of a presence somewhere and gets information about places nearby. that is whynthe best would be to have both pinpoint and radiation for gps signal finding. further more we like more the multiple stars than only one...

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logo-orangeblue-PKWlhjVo

Orange+BlueOrange+Blue

hereby as requested our entry.

we opted for a strong numberplate-association without it being an actual plate.

the stars stand for the collected bonusses but their radiation also stands for the gps-localisation.

we chose warm gold/yellow colours for a optimistic feel.

kind regards

Roy & Jeanine

Giorgio amatoGiorgio amato

Thank you for your proposal that is very interesting for us. Could you try to make the stars look somehow similar to the tipical symbol used for localization on a map (the symbol used by google maps for example)?

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