It all started with an idea...

Needs

LOGO BRIEF

I need a new logo as we are not satisfied with our existing one. Our company is called GenomSys, we are a Biotech company active in the personalized medicine and genomic data field. We are at the merge of the technology / innovation industry, yet serving healthcare-oriented (genomics, etc.) customers. The logo should reflect that.

Moreover, we need a logo that is simple and that can be used everywhere. The one we currently have is the complete opposite, containing 5 colors!

Finally, people know we are in the genomic industry simply by reading our name, therefore the genome is redundant in that sense. I would like to find a new icon that differs from the genomic industry and reflect us as a company. THis icon should be able to live by its own, could be integrated in the letters of the company name (simple idea - not guideline).

At last, I would like versions of the logo to be used horizontally, vertically, black version, white version, etc..

Our website for inspiration:
www.genomsys.com

Some of our competitors:
www.petagene.com
www.enancio.com
www.cram.com

keywords of our industry:
genome, genomics, genomic data, genome sequencing, dna sequencing, genomic data format, genomic data compression, WGS, NGS, personalized medicine, genomic medicine, precision medicine.


thank you

Company description

Target group

B2B audience
Both academic and industrial

Bioinformaticians
Head of genomics department

Colors, favourites and other requirements

we use blue and/ or green. and the grey of the logo.
too many colors. I want a logo with 1 color, max 2, smartly used.
Or a main logo with 1 color and an alternative logo with 2 i can use for some specific cases.

we use a lot the light blue in the banner of my presentation (see example)