New logo for Twinx

Contest holder: pvdwerf
Category: Logo design
Status: Ended

Start date: 06-03-2014

Ending date: 06-04-2014

Total budget: € 249.00

Latest design

icon.tam

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

The Twinx website and logo are in need of a big refresh.

Some keywords for the new style:
Fresh, no nonsense, fast track business development, hands on approach, innovation, project organisation, cooperation

Wanted look:
YES: Business, corporate, energetic, dynamic, innovation
NO: the vague/blurry/soft creative look

Wanted colors:
We'd prefer something towards the colors of the old logo as the colors are associated with innovation, but we're open for good suggestions of course.
Basic colors: Red, purple

Wanted design:
Something with an association with materials (high-tech), something 3D-ish, more complex. The old logo was nice in the sense that it had something dynamic (and the flash animation).

Animation itself isn't required, but a dynamic look is.

Company description

Twinx specialises in project- and programmangement with a lot of experience with larger innovationprojects and business development.
Twinx stand for Together we innovate

Target group

R&D management, business developers

Colors, favourites and other requirements

See the general description

Designer:

flamenco72

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Hello,

Here is a new combination of colors.

Regards.

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design_logo-flamenco72-vgFrbcAq

Most recognizable...

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design_logo-flamenco72-tpIhBz0q

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design_logo-flamenco72-ryLWmLqq

Hello,

Thank you for your feedback.

Here is a new proposal of color. I put a corporate blue.

Regards

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Here as requested, a new combination of colors.

Regards.

Thanks, still the customer is looking for a striking colours that have a corporate identity. The light blue or green is striking but misses the corporate touch. Twinx must be read as one word so the accent must be at the mark instead of at the letters. Thanks!

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A variant with the dot on the "i" in two color.

I remain at your disposal.

Regards.
flamenco72

Hi, thanks again for your designs. You have chosen for a new color combination but to me it still looks a little flat. The customer is looking for a more chique appearance (with purple and ......) The 'head' on the i is a nice detail.

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design_logo-flamenco72-MzBq7KiW

Hello,

Here are the requested changes. I put three examples.

I remain at your disposal.

Regards.
flamenco72

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Hello,

Here is my proposal.

I am at your disposal to make all the changes you want.

Regards.

Hi, thanks for your design, we certainly like it and being able to use the symbol as a standalone mark.
Two requests:
-Could you perhaps create a variation where you use the symbol as the "i" in Twinx?
-Could you think about different colors. The green and orange in the symbol are nice as they are complementary, but maybe some variantion towards purple? (like in the old logo).
Regards,
Peter

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