Powerful logo for website: Horsefulness, Horse Training

Start date: 31-05-2015

Ending date: 23-06-2015

Total budget: € 479.00
Latest design
Book cover
Andiacos

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a powerful, unique and stylish logo. A logo that's head and shoulders above the rest. No mediocre logo.

Surprise us with your unique style!
the accent should not be on riding, but more on liberty, communication( body language, feel)and connection.

Company description


horsefulness is a unique training system for horses. Lightness, communication(body language, feel), connection between horse and man, and liberty a important keywords.
Horsefulness is a contration of Horsemanship= the art to handle and train horses and mindfulness.

Horsefulness is active on the Dutch speaking market via horsefulness.be and international via horsefulnesstraining.com

Target group


mostly women between 24 and 55

Colors, favourites and other requirements


Het logo moet komen te staan op onze nieuwe websites. De websites zijn gemaakt volgens het formaat van deze website:
Er moet worden rekening gehouden met een max. hoogte van 100px. en transparant kunnen zijn van achtergrond.

De huidige hoofdkleuren zijn grijs en oranje, doch willen wij hier misschien vanaf stappen en staan dus open voor nieuwe ideeen.
We willen vooral een frisse, lichte indruk.

The logo is for our new coming websites. The will be according this type: http://femkezeeman.com/. There is a max. height of 100px and the background should be transparant.

At the moment the main colours are orange and grey, but we are not sure that we want to keep that. New ideas are welcome.
We want a fresh and light impression

Designer: Cedric B Cedric B
design_logo-cedric-bentz-pIPLE8o4

No comments

HorsefulnessHorsefulness

Dear Cedric,

thank you for the adjustments. I think the finest one is the most beautiful. what we do not like is that the women looks a bit like a fashion model.
We have another designer (muis op tafel) that provided something that is also our taste.
I think you and her give the best designs.
Could you show us something different, a new idea? We don't want to pin ourselves to just one idea.

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design_logo-cedric-bentz-zLw7VOsK

Cedric BCedric B

Thx for your quick feedback.
This one shows what you mentioned in your commentary.
Concerning the hoof, it would be less aesthetic to feature it in the name than the iron wich, i think, won't suggest that your company promote it.

HorsefulnessHorsefulness

It's well done, the horse is good and the woman is good but in the position the woman is now, the horse is pushing her. Better is that the horse is around her, so she is positioned more backwards.
But, we are very curious what your other ideas would be... What we like a lot is a logo with a lot of movement in the drawing, like the examples we gave (pictures). It would be great if you could do something with that...
A logo which exists out of a contour, filled with a colour is not what we like the most.
so we are very curious if you could do something with more lines or more movements in the drawing itself.
We hope you understand what we mean, English is not our motherlanguage, so sometimes a bit hard to explain what we mean...
Sorry for that!

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design_logo-cedric-bentz-F04vAbdw

Cedric BCedric B

Hi,
The centaur suggests the connection between a horse and a woman.
The dancing woman suggests liberty and body language.

HorsefulnessHorsefulness

Hello,

we can see you were thinking a bit further. The logo has style and we like the O resembling a iron, although it would be better to have a hoof instead of an iron because we want horses to be barefoot.

The idea of the centaur is nice, but with that idea we miss the head of a horse. The element of dance is good.
Maybe you can do something with a horse dancing around a women. The posture of the horse is very important. In this case the posture could be a pirouette. We will see to provide an example of what we mean.

This is a example of a horse around a women http://mindful-horsemanship.s3.amazonaws.com/Los cirkelen 1.jpg

this is an example of a horse in a good posture (piroutte)
http://mindful-horsemanship.s3.amazonaws.com/logo los cirkelen.jpg

The women should look very natural and with loose hair.

Hope this helps. Let us know if u need more feedback

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